Every category where a model named Opal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	2%	13 of 110	25%	8	under 10 labels · led by Wrike for Marketing at 24%
Content marketing platforms	Marketing	0%	100 of 135	0%	1	under 10 labels · led by HubSpot Content Hub at 33%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Opal yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Opal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	1	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.20	0	0	2	0	2
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	0	0	0	1	1
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase2 labelsNone

Comparative8 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained6 labels1

Negative3 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend requesting demos from Opal, Aprimo, and Planview as they're specifically built for enterprise-scale marketing operations.” MiniMax M2.5 · Marketing resource mgt · scale prompt · first choice

“Opal is the go-to for enterprise-level strategic orchestration.” Mistral Small · Marketing resource mgt · comparative prompt · first choice

“Opal is a newer entrant that positions itself as a platform connecting high-level strategy with tactical execution.” Qwen 3.7 Flash · Marketing resource mgt · comparative prompt · alternative

“Opal — strategy-to-execution oriented, worth a look” DeepSeek V4 Flash · Marketing resource mgt · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“users also report steep learning curves, slow loading, and navigation issues” GPT-5.4 mini · Marketing resource mgt · negative prompt · soft negative

“flags a steep learning curve, slow loading, and reports of bugs” GPT-6 Luna · Marketing resource mgt · negative prompt · soft negative

Named alongside

The products named in the same answers as Opal, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Opal was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Aprimo19 of 223Not among the top eight

Wrike for Marketing11 of 221Not among the top eight

Adobe Workfront9 of 224Not among the top eight

Asana7 of 221Not among the top eight

Screendragon5 of 221Not among the top eight

Lytho5 of 220Not among the top eight

monday.com Work Management5 of 220Not among the top eight

Bynder3 of 220Not among the top eight

Uptempo3 of 220Not among the top eight

BrandMaker2 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Opal. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named Opal and are not a share of its labels.

Domains cited

g2.com17

workwithopal.com16

learn.g2.com13

teamwork.com12

guideflow.com9

gitnux.org8

techdogs.com8

zendikt.com8

monday.com7

mailmodo.com6

No domain is on file for Opal, so its own site is not marked.

Pages cited

workwithopal.com/about/blog/best-marketing-resource-management-software15

g2.com/categories/marketing-resource-management12

learn.g2.com/best-marketing-resource-management-software12

teamwork.com/blog/marketing-resource-management12

guideflow.com/blog/best-marketing-resource-management-software9

mailmodo.com/marketing-stash/marketing-resource-management-software6

techdogs.com/td-articles/product-mine/best-marketing-resource-management-software6

zendikt.com/category/mrm-software6

Pages are listed as the models cited them.

Search and answers

Where Opal stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 201,000 a month (“opal”)
AI search demand for its name, est.: 49,751 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 13 of 110 in marketing resource mgt

Segment leader

24%

Wrike for Marketing

First choices: 2 across its categories
Named in: 22 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Opal

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Opal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Opal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Opal by email, built from the raw record of the edition. It shows:

where Opal is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Opal, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.