Index › Products › Omna · October 2026 Edition

1 category · Named, not ranked

Omna

13Judge labels

1First choices

0Negative labels

5 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Omna was named 4 times in Audience insights, where SparkToro led with 19%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business49 of 167

under the label threshold

Mid-market30 of 155

under the label threshold

Enterprise9 of 147

under the label threshold

In audience insights · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Omna for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	0%	30 of 155	0%	4	under 10 labels · led by SparkToro at 19%

Movement

This is the first edition on this tier, so no move can be computed for Omna yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Omna across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	2	2
Qwen 3.7 Flash	1	1
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase8 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“3. Omna by Stirista, which enables access to high-value audiences via its ABM graph” Llama 4 Maverick · Audience insights · direct prompt · alternative

“Omna by Stirista for account-based marketing (ABM) audience access” Mistral Small · Audience insights · paraphrase prompt · alternative

“Best for Account-Based Marketing (ABM): Omna by Stirista” Qwen 3.7 Flash · Audience insights · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Omna, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omna was named but was not.

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ProductSame answerTook the first choice insteadHead to head

GWI12 of 139Not among the top eight

Adobe Real-Time CDP12 of 130Not among the top eight

ZoomInfo4 of 130Not among the top eight

Demandbase3 of 132Not among the top eight

Audiense3 of 130Not among the top eight

Cognism3 of 130Not among the top eight

Salesforce Data Cloud2 of 130Not among the top eight

Savanta2 of 130Not among the top eight

6sense1 of 131Not among the top eight

Global Web Index1 of 131Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Omna. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Omna and are not a share of its labels.

Domains cited

learn.g2.com13

meltwater.com9

guideflow.com8

pipeline.zoominfo.com8

onclusive.com4

pulsarplatform.com4

g2.com3

youscan.io3

britopian.com2

cleverx.com2

No domain is on file for Omna, so its own site is not marked.

Pages cited

learn.g2.com/best-audience-intelligence-platforms13

meltwater.com/en/blog/top-consumer-insights-tools-companies9

pipeline.zoominfo.com/marketing/audience-data-providers8

learn.g2.com/best-audience-intelligence-platforms-for-enterprises7

guideflow.com/blog/best-audience-intelligence-platforms6

pulsarplatform.com/guides/best-audience-analysis-tools-20264

youscan.io/blog/audience-analysis-tools3

britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf2

Pages are listed as the models cited them.

Names read as Omna

What the judge wrote, as written, with how often. The vendor table decides that these count as Omna; a claim can dispute any of them.

Omna by Stirista 4

Follow Omna

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Omna's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Omna, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Omna by email, built from the raw record of the edition. It shows:

where Omna is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Omna, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.