1 category · Named, not rankedMintel
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 0% | 61 of 155 | 0% | 2 | under 10 labels · led by SparkToro at 19% |
Movement
By model
How each model treated Mintel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Need syndicated category sizing, forecasts and analyst-written market evidence → Mintel, Euromonitor.” Muse Glimmer 30B · Audience insights · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Mintel, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mintel was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 13 answers that named Mintel and are not a share of its labels.
Domains cited
Forty-five of the forty-five domain citations in answers naming Mintel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,013 | undated | |||
| News or press | 1,974 | 1 | 2026-10-05 | Direct mail | |
| Conference or event | 865 | 0 | 2026-03-23 | ||
| Webinar or virtual event | 220 | 1 | 2026-08-13 | ||
| Podcast or video | 73 | 0 | 2022-08-26 | ||
| Case study | 55 | undated | |||
| Comparison | 40 | 0 | 2023-10-01 | ||
| Report or ebook | 16 | 0 | 2021-11-04 | Video ads, Direct mail | |
| Template or tool | 1 | 0 | 2014-12-22 | ||
| Glossary or explainer | 1 | 0 | 2019-03-12 |
Most recent
- 2026-10-05Mintel in the media september news or press
- 2026-08-13On demand webinar the next billion dollar soda webinar or virtual event
- 2026-06-25On demand the future of facial skincare 2026 webinar or virtual event
- 2026-05-14On demand mintel spark impactful innovation in minutes not months webinar or virtual event
- 2026-03-23Expo west 2026 food health predictions conference or event
- 2025-10-10World expo osaka a journey through the future conference or event
How it is countedHide how it is counted
Every page mintel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Mintel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mintel is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Global Market Intelligence & Research Agency
- For
- You’re an ambitious business driven to understand consumers, predict trends, and stay ahead in a rapidly evolving world.
- Price stated
- Individually priced mintel.com/pricing
- Free plan or trial
- Free market intelligence downloads mintel.com
- Integrations claimed
- 2 mintel.com/solutions/integrations
- Customers named
- Deutsch LABauer Media GroupEpsilonWaitroseWincantonNARSTescoVML
- Not stated on the pages read
- Starting price, certifications, hosting
What Mintel's own pages state, read October 5, 2026: mintel.com, mintel.com/pricing, mintel.com/products/gnpd, mintel.com/case-studies, mintel.com/solutions/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mintel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mintel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mintel by email, built from the raw record of the edition. It shows:
- where Mintel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mintel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.