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Index › Products › Matomo Analytics · October 2026 Edition
Matomo · 1 category · Named, not ranked

Matomo Analytics

3Judge labels
0First choices
0Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Matomo Analytics was named 1 time in Web analytics, where Google Analytics 4 led with 57%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In web analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Matomo Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Web analyticsGTM data and infrastructure0%47 of 910%1under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Matomo Analytics yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Matomo Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative0 labelsNone
First choiceAlternativeMentionNegative3 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Need full data ownership? → Matomo” MiniMax M2.5 · Web analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Matomo Analytics, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo Analytics was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Google Analytics 42 of 31Not among the top eight
Plausible Analytics2 of 31Not among the top eight
Hotjar2 of 30Not among the top eight
Mixpanel2 of 30Not among the top eight
Dreamdata1 of 31Not among the top eight
Simple Analytics1 of 31Not among the top eight
ActiveCampaign1 of 30Not among the top eight
Adobe Analytics1 of 30Not among the top eight
Adobe Mix Modeler1 of 30Not among the top eight
Amplitude1 of 30Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Matomo Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 3 answers that named Matomo Analytics and are not a share of its labels.

Domains cited

matomo.orgYour site2
usermaven.com2
activecampaign.com1
attribute-iq.com1
attributionapp.com1
business.adobe.com1
checkthat.ai1
circana.com1
contentsquare.com1
databox.com1

Ten of the twelve domain citations in answers naming Matomo Analytics came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

matomo.org is not in Google's top ten for any of the category's searches. In the answers, Matomo Analytics takes 0% of first choices and Google Analytics 4 takes 57%.
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In search

Google, US estimates
Position for “web analytics platform”
–
not in the top ten
Position for “best web analytics platform”
–
not in the top ten
Its company's site
matomo.org shared with Matomo's other products; the figures are the site's
Organic visits to its site
about 35,015 a month
Searches its site ranks for
6,916 · 384 in the top three
Sites linking to it
83,629
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
14 ads · 14 text · 9 shown in the last 30 days

First shown May 2024, as InnoCraft Ltd, verified. Ads started 2025-10 to 2026-09: 5 in the year, 9 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 47 of 91 in web analytics
Segment leader
57%
Google Analytics 4
First choices
0 across its categories
Named in
3 answers
Its own site cited
in 3 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Matomo Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Matomo is the company behind Matomo Analytics.
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On record

Wikidata
Website
matomo.org
Headquarters
New Zealand
Founded
2007
Also from Matomo
Matomo On-Premise

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

In its own words

Stated by the vendor, not checked
Positioning
Privacy-first analytics platform you can trust.
Price stated
Free forever matomo.org/piano-analytics-vs-matomo
Free plan or trial
21 day free trial. No credit card required. matomo.org/piano-analytics-vs-matomo
Certifications
GDPRconforme al GDPR
Hosting
GermanyEUGehostet in der EUUEnell'UE
Not stated on the pages read
Starting price, integrations, customers

What Matomo Analytics's own pages state, read October 5, 2026: matomo.org/piano-analytics-vs-matomo, matomo.org/matomo-google-analytics-alternative-thats-gdpr-compliant-de, matomo.org/matomo-google-analytics-alternative-thats-gdpr-compliant-nl, matomo.org/matomo-google-analytics-alternative-thats-gdpr-compliant-fr, matomo.org/matomo-google-analytics-alternative-thats-gdpr-compliant-it. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matomo Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matomo Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Matomo Analytics by email, built from the raw record of the edition. It shows:

  • where Matomo Analytics is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Matomo Analytics, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at matomo.org is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.