GTM AI Index

Index › Products › HubSpot Free or Starter · October 2026 Edition

HubSpot · 2 categories · Named, not ranked

HubSpot Free or Starter

2Judge labels

1First choices

0Negative labels

1 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Free or Starter was named 2 times in Customer success and 1 other category, where ChurnZero led with 42%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market9 of 49

under the label threshold

Enterprisenot named

No model named it for this buyer.

In customer success · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Free or Starter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Customer success platforms	Customer	2%	9 of 49	0%	1	under 10 labels · led by ChurnZero at 42%	newNew since September 2026: not ranked then, 2% now.
Data management platforms	GTM data and infrastructure	0%	75 of 159	0%	1	under 10 labels · led by Segment at 37%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Free or Starter yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Free or Starter across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	1	1	2
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained2 labels1

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative2 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For a company with a tight budget, I’d start with HubSpot Free or Starter” GPT-6 Luna · Customer success · budget prompt · first choice

“may be a practical starting point, though it's a CRM/marketing platform rather than a dedicated DMP” GPT-6 Luna · DMP · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot Free or Starter, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Free or Starter was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Ads Data Manager / Customer Match1 of 21Not among the top eight

ClientSuccess1 of 20Not among the top eight

Hightouch1 of 20Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Free or Starter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named HubSpot Free or Starter and are not a share of its labels.

Domains cited

hubspot.comYour site2

clientsuccess.com1

hightouch.com1

knowledge.hubspot.comYour site1

support.google.com1

Three of the six domain citations in answers naming HubSpot Free or Starter came from somebody else's page.

Pages cited

clientsuccess.com/pricing1

hightouch.com/pricing1

hubspot.com/pricing/marketing1

hubspot.com/pricing/service1

knowledge.hubspot.com/customer-success/set-up-and-manage-the-customer-success-workspace1

support.google.com/google-ads/answer/62761251

Pages are listed as the models cited them.

Follow HubSpot Free or Starter

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot Free or Starter.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange
Also from HubSpot: HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
academy.hubspot.com/free-cms-tools
For: your growing startup or small business
academy.hubspot.com/free-cms-tools
Free plan or trial: Free HubSpot CRM academy.hubspot.com/free-cms-tools
Not stated on the pages read: Price, starting price, integrations, certifications, hosting, customers

What HubSpot Free or Starter's own pages state, read October 5, 2026: br.hubspot.com/free-business-tools, academy.hubspot.com/free-cms-tools, academy.hubspot.com/hubspot-free-tools, academy.hubspot.com/cms-hub-starter-training, academy.hubspot.com/create-pages-cms-hub-starter. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Free or Starter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Free or Starter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot Free or Starter by email, built from the raw record of the edition. It shows:

where HubSpot Free or Starter is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot Free or Starter, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.