Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 95 → 57 of 108
1 category · Named, not rankedHaus
11Judge labels
1First choices
1Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Haus was named 3 times in Attribution & MMM, where Dreamdata led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business38 of 112
0%5 labels
under the label threshold
Mid-market17 of 123
2%3 labels
under the label threshold
Enterprise35 of 110
0%3 labels
under the label threshold
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Haus for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 2% | 17 of 123 | 0% | 3 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Haus held within the floor in its one category: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 1% in September 2026
Inside the floor by 11 pointsRank 21 → 18 of 112
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 32 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 1% | 2% | =heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 17 of 123 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Haus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Haus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained0 labelsNone
Scale-constrained4 labels1
Negative2 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“look closely at Recast or Haus” Gemini 3.5 Flash · Attribution & MMM · scale prompt · first choice
“Haus | Geo-incrementality testing | Brands testing new channels” Kimi K2 · Attribution & MMM · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Haus, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Haus was named but was not.ShowHide
Named alongside
The products named in the same answers as Haus, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Haus was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Haus. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named Haus and are not a share of its labels.
Domains cited
improvado.io9
cometly.com8
admetrics.io6
aidigital.com4
liftlab.com4
measured.com4
gartner.com3
gitnux.org3
haus.ioYour site3
mcpanalytics.ai3
Forty-four of the forty-seven domain citations in answers naming Haus came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on haus.io
384
subdomains included
Content
269
counted in the table below
Documentation
8
Product · Integration
6 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 203 | undated | |||
| Case study | 36 | 2 | 2026-08-24 | ||
| Conference or event | 13 | undated | |||
| Glossary or explainer | 9 | undated | |||
| Comparison | 6 | undated | Attribution & MMM | ||
| Webinar or virtual event | 1 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2026-08-24Textnow case study
- 2026-07-21Gainbridge case study
- 2026-05-04Stockx case study
- 2026-04-15Gruns scaling case study
- 2026-04-15Mistplay case study
- 2026-02-02Sunday case study
How it is countedHide how it is counted
Every page haus.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Haus
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Haus is its own company.ShowHide
The company
Haus is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered incrementality platform leading enterprises use to optimize tens of billions in annual marketing spend.
- For
- enterprises
- Certifications
- Sensiba SOC 2 Type 2SOC 2 Type 2ISO/IEC 27001:2022
- Customers named
- IntuitOuraAG1FanDuelFox OneSharkNinjaMejuriWhoop
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Haus's own pages state, read October 5, 2026: haus.io, haus.io, haus.io/pricing, trust.haus.io, haus.io/use-cases/incrementality. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Haus's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Haus, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Haus by email, built from the raw record of the edition. It shows:
- where Haus is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Haus, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.