AI Indexes
GTM AI Index
Index › Products › DocuSign CLM · October 2026 Edition
1 category · Ranked

DocuSign CLM

119Judge labels
10First choices
41Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
14% in CLM for enterprise buyers
Rank 6 of 63 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 32% of its 38 labels there were negative.
What the models named instead of DocuSign CLM →
By buyer segmentStrongest at enterprise.
In clm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named DocuSign CLM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Contract lifecycle management and e-signatureRevenue operations4%6 of 6332%38criticized challenger▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, DocuSign CLM held within the floor in its one category: no change cleared 11 points.

Best category · CLM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 61 → 52 of 53
Mid-market▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 15 → 6 of 60
Enterprise▲+5Since September 2026: 8% → 12%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 8% in September 2026
Inside the floor by 6 pointsRank 7 → 3 of 65

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
CLM2%5%▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 15 → 6 of 63

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated DocuSign CLM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500213
GPT-5.4 mini02204
Gemini 3.5 Flash01012
Perplexity Sonar00213
Grok 4.2001023
Mistral Small01113
DeepSeek V4 Flash03014
Llama 4 Maverick00101
Qwen 3.7 Flash11013
Kimi K211024
GLM 4.7 FlashX01001
MiniMax M2.511103
GPT-6 Luna01012
Muse Glimmer 30B01012

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels1
Paraphrase12 labels7
Comparative28 labels1not counted in share
Budget-constrained12 labels1
Scale-constrained10 labels1
Negative34 labelsNone
First choiceAlternativeMentionNegative119 labels in all, every segment counted; 10 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Currently the leader in market share. DocuSign evolved from a e-signature tool to a full CLM platform by acquiring SpringCM.” Qwen 3.7 Flash · CLM · comparative prompt · first choice
“DocuSign CLM is repeatedly cited as the mid-market leader” Kimi K2 · CLM · direct prompt · first choice
“DocuSign CLM (Best Overall for Mid-Market)” MiniMax M2.5 · CLM · paraphrase prompt · first choice
“Best fit for teams already standardized on DocuSign eSignature that want pre-signature drafting, review and post-signature tracking in one vendor.” Muse Glimmer 30B · CLM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“A well-known name, but with notable recurring complaints... The biggest cautions are around Conga CLM and DocuSign CLM” DeepSeek V4 Flash · CLM · negative prompt · hard negative
“users on review platforms like G2 frequently complain about a steep learning curve, rigid workflows, and clunky document editing interfaces” Gemini 3.5 Flash · CLM · negative prompt · soft negative
“Be cautious if you need quick, low-effort setup. G2 reviewers flag complex configuration, a learning curve, and cost/support concerns.” GPT-6 Luna · CLM · negative prompt · soft negative
“Redlining and negotiation capabilities are weak compared to dedicated CLM tools, and users report aggressive upselling” Claude Haiku 4.5 · CLM · negative prompt · soft negative

Named alongside

The products named in the same answers as DocuSign CLM, over the 118 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DocuSign CLM was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Icertis Contract Intelligence73 of 11819Not among the top eight
Agiloft61 of 1184Not among the top eight
Sirion39 of 1187Not among the top eight
LinkSquares31 of 1180Not among the top eight
Juro29 of 1188Compare →
ContractSafe21 of 1185Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DocuSign CLM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 110 of the 118 answers that named DocuSign CLM and are not a share of its labels.

Domains cited

conga.com55
bindlegal.com51
g2.com43
zylo.com42
larksuite.com39
oneflow.com39
ironcladapp.com38
sirion.ai37
learn.g2.com35
guideflow.com30

409 of the 409 domain citations in answers naming DocuSign CLM came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

docusign.com is not in Google's top ten for any of the category's searches. In the answers, DocuSign CLM takes 4% of first choices and PandaDoc takes 23%.
ShowHide

In search

Google, US estimates
Position for “contract lifecycle management platform”
–
not in the top ten
Position for “best contract lifecycle management platform”
–
not in the top ten
Searches for its name, Google
1,900 a month (“docusign clm”)
AI search demand for its name, est.
58 a month
Organic visits to its site
about 2,280,470 a month
Searches its site ranks for
40,965 · 8,590 in the top three
Sites linking to it
28,713
Paid Google search
1 searches its ads show for, about 3 clicks and $20 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 98 text, 13 image, 9 video · 120 shown in the last 30 days

First shown October 2021, as DocuSign, Inc, verified. Ads started 2025-10 to 2026-09: 26 in the year, 94 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 6 of 63 in CLM
Segment leader
23%
PandaDoc
First choices
10 across its categories
Named in
118 answers
Its own site cited
in 110 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on docusign.com
11,448
subdomains included
Content
3,356
counted in the table below
Documentation
718
Product · Integration
252 · 58
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,37632026-09-14
News or press276undated
Case study218undated
Webinar or virtual event13552026-09-17
Glossary or explainer12242026-09-22
Template or tool69undated
Conference or event5012026-07-24
Report or ebook4982026-09-17
Podcast or video33undated
Comparison2812026-09-14

Most recent

How it is countedHide how it is counted

Every page docusign.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as DocuSign CLM

What the judge wrote, as written, with how often. The vendor table decides that these count as DocuSign CLM; a claim can dispute any of them.
DocuSign CLM (formerly SpringCM) 3Docusign CLM 2DocuSign CLM Essentials 1

Follow DocuSign CLM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Docusign is the company behind DocuSign CLM.
ShowHide

On record

Wikidata
Headquarters
San Francisco, United States
Founded
2003
Ownership
Public, DOCU on Nasdaq

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Automate your contract lifecycle
Integrations claimed
1000 docusign.com
Certifications
ISO 27001FedRAMPAPEC PPPCSA STARPCI DSSSSAE 18
Customers named
UnileverVestwellPrimericaFlowserveHeidrick & StrugglesConsorKORE
Not stated on the pages read
Who it is for, price, starting price, free plan or trial, hosting

What DocuSign CLM's own pages state, read September 28, 2026: docusign.com, trust.docusign.com, docusign.com/products/mcp, docusign.com/customer-stories, docusign.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DocuSign CLM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DocuSign CLM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DocuSign CLM by email, built from the raw record of the edition. It shows:

  • where DocuSign CLM is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name DocuSign CLM, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at docusign.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.