GTM AI Index
Index Vendors › "Direct Mail" · September 2026 Edition
1 category · Named, not ranked

"Direct Mail"

1Judge labels
0First choices
1Negative labels
1 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. "Direct Mail" was named 1 time in Direct mail, where Postalytics led with 54%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In direct mail · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named "Direct Mail" for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
PrintMarketing0%49 of 58100%1under 10 labels · led by Postalytics at 54%

Movement

This is the first edition on this tier, so no move can be computed for "Direct Mail" yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated "Direct Mail" across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200011
GLM 4.7 FlashX00000
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative1 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Poor customer service - reports of support stopping communication for months” Kimi K2 · Direct mail · negative prompt · hard negative

Named alongside

The products named in the same answers as "Direct Mail", over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and "Direct Mail" was named but was not.
ProductSame answerTook the first choice insteadHead to head
Stannp1 of 11Not in the top three
Click2Mail1 of 10Not in the top three
Lob1 of 10Not in the top three
Mailjoy1 of 10Not in the top three
PFL1 of 10Not in the top three
PostGrid1 of 10Not in the top three
Postal1 of 10Not in the top three
Postalytics1 of 10Not in the top three
Reachdesk1 of 10Not in the top three
Sendoso1 of 10Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as "Direct Mail"

What the judge wrote, as written, with how often. The vendor table decides that these count as "Direct Mail"; a claim can dispute any of them.
"Direct Mail" (Mac-based software - directmailmac.com) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when "Direct Mail"'s standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as "Direct Mail", applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at directmail.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

Subscribe to the pack