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GTM AI Index
Index › Products › Coupa CLM · October 2026 Edition
1 category · Named, not ranked

Coupa CLM

9Judge labels
0First choices
5Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Coupa CLM was named 2 times in CLM, where PandaDoc led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business47 of 53
0%2 labels
under the label threshold
Mid-market56 of 63
0%2 labels
under the label threshold
Enterprise33 of 65
0%5 labels
under the label threshold
In clm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Coupa CLM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Contract lifecycle management and e-signatureRevenue operations0%56 of 6350%2under 10 labels · led by PandaDoc at 23%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Coupa CLM held within the floor in its one category: no change cleared 11 points.

Best category · CLM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 47 of 53
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 53 → 52 of 60
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 50 of 65

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
CLM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 53 → 56 of 63

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Coupa CLM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00101
Gemini 3.5 Flash00011
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative3 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative5 labelsNone
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“ERP and Procurement Suite-Native CLMs (e.g., SAP Ariba, Coupa)... Who should avoid them” Gemini 3.5 Flash · CLM · negative prompt · hard negative

Named alongside

The products named in the same answers as Coupa CLM, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa CLM was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Icertis Contract Intelligence8 of 93Not among the top eight
DocuSign CLM8 of 90Not among the top eight
Ironclad7 of 90Not among the top eight
Sirion6 of 91Not among the top eight
Conga CLM6 of 90Not among the top eight
SAP Ariba Contracts6 of 90Not among the top eight
Agiloft5 of 90Not among the top eight
ContractPodAi4 of 90Not among the top eight
LinkSquares4 of 90Not among the top eight
Malbek3 of 90Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coupa CLM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 9 answers that named Coupa CLM and are not a share of its labels.

Domains cited

conga.com5
g2.com5
gartner.com5
ironcladapp.com5
bindlegal.com4
docusign.com4
juro.com4
agiloft.com3
concord.app3
hyperstart.com3

Forty-one of the forty-one domain citations in answers naming Coupa CLM came from somebody else's page.

Pages cited

gartner.com/en/documents/71597303
ironcladapp.com/journal/contract-management/best-contract-management-tools3
juro.com/learn/clm-contract-lifecycle-management-software3
larksuite.com/en_us/blog/contract-lifecycle-management-software3
zylo.com/blog/best-contract-management-software3
bindlegal.com/resources/best-software/best-clm-tools2
bindlegal.com/resources/guides/clm-market-report-gartner-forrester2
conga.com/resources/blog/contract-management-tools2

Pages are listed as the models cited them.

Search and answers

coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa CLM takes 0% of first choices and PandaDoc takes 23%.
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In search

Google, US estimates
Position for “contract lifecycle management platform”
–
not in the top ten
Position for “best contract lifecycle management platform”
–
not in the top ten
Organic visits to its site
about 41,319 a month
Searches its site ranks for
4,440 · 659 in the top three
Sites linking to it
7,509
Paid Google search
2 searches its ads show for, about 27 clicks and $339 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 65 image, 47 text, 8 video · 91 shown in the last 30 days

First shown September 2024, as Coupa Software Incorporated, verified. Ads started 2025-10 to 2026-09: 109 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 56 of 63 in CLM
Segment leader
23%
PandaDoc
First choices
0 across its categories
Named in
9 answers
Its own site cited
in 9 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on coupa.com
4,007
subdomains included
Content
1,616
counted in the table below
Documentation
1,177
Product · Integration
63 · 113
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog924undatedCLM
News or press526undated
Conference or event111undated
Case study10undated
Report or ebook10undated
Glossary or explainer10undated
Webinar or virtual event9undated
Comparison7undated
Template or tool7undated
Podcast or video2undated

Events in person

Last twelve months

As the event pages on coupa.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page coupa.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Coupa CLM

What the judge wrote, as written, with how often. The vendor table decides that these count as Coupa CLM; a claim can dispute any of them.
Coupa 2

Follow Coupa CLM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Coupa is the company behind Coupa CLM.
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On record

Wikidata
Website
coupa.com
Headquarters
California, United States
Founded
2006
Ownership
Public, COUP on Nasdaq

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Take control end-to-end
coupa.com
Certifications
AICPA SOC ISOC IIPCIISO27001
Not stated on the pages read
Who it is for, price, starting price, free plan or trial, integrations, hosting, customers

What Coupa CLM's own pages state, read October 5, 2026: coupa.com, coupa.com/resources/trust, coupa.com/platform, coupa.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa CLM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa CLM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coupa CLM by email, built from the raw record of the edition. It shows:

  • where Coupa CLM is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Coupa CLM, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at coupa.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.