Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 36 → 42 of 109
1 category · Named, not rankedAmazon Lex
8Judge labels
0First choices
1Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Amazon Lex was named 3 times in Support chatbots, where Intercom Fin AI Agent led with 41%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market40 of 114
0%3 labels
under the label threshold
Enterprise88 of 113
0%2 labels
under the label threshold
In support chatbots · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon Lex for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Chatbots and conversational AI for support | Customer | 0% | 40 of 114 | 0% | 3 | under 10 labels · led by Intercom Fin AI Agent at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Amazon Lex held within the floor in its one category: no change cleared 11 points.
Best category · Support chatbots · by segment
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 109 → 81 of 105
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Support chatbots | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 40 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon Lex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon Lex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative4 labelsNone
Budget-constrained3 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Amazon Lex, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Lex was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon Lex, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Lex was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon Lex. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 8 answers that named Amazon Lex and are not a share of its labels.
Domains cited
capterra.com4
zendesk.com4
botpress.com3
bland.ai2
bolddesk.com2
cloudtalk.io2
featurebase.app2
lindy.ai2
retellai.com2
wati.io2
Twenty-five of the twenty-five domain citations in answers naming Amazon Lex came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Lex takes 0% of first choices and Intercom Fin AI Agent takes 41%.ShowHide
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Lex takes 0% of first choices and Intercom Fin AI Agent takes 41%.
ShowHideIn search
Google, US estimatesPosition for “customer support chatbot platform”
–
not in the top ten
Position for “best customer support chatbot platform”
–
not in the top ten
- Organic visits to its site
- about 1,681,997,879 a month
- Searches its site ranks for
- 41,877,954 · 12,884,125 in the top three
- Sites linking to it
- 3,228,430
- Paid Google search
- 559 searches its ads show for, about 25,126 clicks and $106,125 a month (estimate)
In answers
This editionShare of first choices
0%
rank 40 of 114 in support chatbots
Segment leader
41%
Intercom Fin AI Agent
- First choices
- 0 across its categories
- Named in
- 8 answers
- Its own site cited
- in 7 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on amazon.com
10,006
subdomains included
Content
886
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Amazon Lex
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon Lex.ShowHide
The company
Amazon is the company behind Amazon Lex.
ShowHideOn record
Wikidata- Website
- amazon.com
- Headquarters
- Seattle, United States
- Founded
- 1994
- Employees
- about 1,500,000 (2023)
- Ownership
- Public, AMZN on Nasdaq
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Lex's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Lex, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Lex by email, built from the raw record of the edition. It shows:
- where Amazon Lex is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Lex, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.