GTM AI Index

Index › Vendors › AdMob · September 2026 Edition

2 categories · Named, not ranked

AdMob

2Judge labels

0First choices

1Negative labels

1 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. AdMob was named 2 times in Mobile apps and 1 other category, where Meta Advantage+ App Campaigns led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market122 of 136

under the label threshold

Enterprisenot named

No model named it for this buyer.

In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named AdMob for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	0%	122 of 136	100%	1	under 10 labels · led by Meta Advantage+ App Campaigns at 15%
Programmatic and display advertising	Marketing	0%	25 of 96	0%	1	under 10 labels · led by StackAdapt at 61%

Movement

This is the first edition on this tier, so no move can be computed for AdMob yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated AdMob across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“AdMob (strong on iOS)” Mistral Small · Programmatic · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to avoid: Multiple lawsuits and reports of invalid traffic problems.” Mistral Small · Mobile apps · negative prompt · hard negative

Named alongside

The products named in the same answers as AdMob, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdMob was named but was not.

ProductSame answerTook the first choice insteadHead to head

AppLovin2 of 20Not in the top three

Apple Search Ads1 of 21Not in the top three

Google App Campaigns1 of 21Not in the top three

Meta Ads1 of 21Not in the top three

Meta Advantage+ App Campaigns1 of 21Not in the top three

Adjust1 of 20Not in the top three

Amazon Ads1 of 20Not in the top three

AppsFlyer1 of 20Not in the top three

Branch Fraud Defender1 of 20Not in the top three

Cheetah Mobile1 of 20Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as AdMob

What the judge wrote, as written, with how often. The vendor table decides that these count as AdMob; a claim can dispute any of them.

AdMob (Google's Mobile Ad Network) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdMob's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdMob, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at admob.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.