Gong vs Fathom
One of twelve models named Gong first on the direct prompt; zero named Fathom. Gong was named by twelve of the twelve models and Fathom by eight and Gong carries 41 labels and Fathom 12, so the shares are not directly comparable.
By Gong.io, Ramat Gan, Israel, founded 2015. Named in eight categories this edition.
Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales coaching and training page.
By framing
GongFirst choices, of twelve modelsFathom
Across every category in the September 2026 Edition, Gong and Fathom were named in the same answer 106 times, of the 550 answers naming Gong and the 150 naming Fathom. In those answers Fathom took the first choice thirty-one times and Gong twenty.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | |
Gong Fathom first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gong on the left and Fathom on the right.The direct prompt
Gong first, Fathom not the choice
1 of 12 modelsFathom was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Gong10%#2 of 17Fathom4%#8 of 17What the models said about Gong
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“enterprise sales training and coaching giants like Gong, Mindtickle, or Seismic ... are out of the question” Gemini 3.5 Flash · budget prompt · hard negative
“Gong — The category leader. Deep conversation analytics, deal intelligence, strong AI. Premium pricing... Best for complex deals: Gong if you have the budget” Kimi K2 · scale prompt · first choice
“Best-in-Class Conversation Intelligence ... A common best-practice stack pairs Gong (conversation intelligence) with a training/readiness platform” DeepSeek V4 Flash · comparative prompt · first choice
“Gong (Best for data-driven conversation coaching) - Strength: Industry leader in conversation intelligence with AI-powered call analysis” MiniMax M2.5 · comparative prompt · first choice
What the models said about Fathom
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“AI-generated meeting summaries are sometimes criticized for missing critical context or nuance” Qwen 3.7 Flash · negative prompt · soft negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.