ZoomInfo vs Cognism
One of twelve models named ZoomInfo first on the direct prompt; zero named Cognism. ZoomInfo was named by twelve of the twelve models and Cognism by eleven and ZoomInfo carries 37 labels and Cognism 24, so the shares are not directly comparable.
Vancouver, Washington, United States, founded 2000. Named in eighteen categories this edition.
Named in eight categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.
By framing
ZoomInfoFirst choices, of twelve modelsCognism
Across every category in the September 2026 Edition, ZoomInfo and Cognism were named in the same answer 328 times, of the 675 answers naming ZoomInfo and the 361 naming Cognism. In those answers Cognism took the first choice fourteen times and ZoomInfo seventy-two.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | |
ZoomInfo Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Cognism on the right.The direct prompt
ZoomInfo first, Cognism not the choice
1 of 12 modelsCognism was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ZoomInfo0%#13 of 14Cognism0%#11 of 14What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“here are the B2B intent data providers ... you should approach with caution ... ZoomInfo (Specifically "Streaming Intent") ... High False Positive Rate” Qwen 3.7 Flash · negative prompt · hard negative
“ZoomInfo Intent: Streaming signals criticized as lowest quality (Bombora-resold + web), inaccurate revenue/employee data, buggy.” Grok 4.1 Fast · negative prompt · hard negative
What the models said about Cognism
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Go with ZoomInfo (US-focused) or Cognism (EMEA-focused) if your SDRs need immediate contact details” Gemini 3.5 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.