GTM AI Index
Index Sales Intent data › G2 Buyer Intent vs Cognism
B2B intent data providers · September 2026 Edition

G2 Buyer Intent vs Cognism

Two of twelve models named G2 Buyer Intent first on the direct prompt; zero named Cognism. G2 Buyer Intent was named by twelve of the twelve models and Cognism by eleven and G2 Buyer Intent carries 43 labels and Cognism 24, so the shares are not directly comparable.

G2 Buyer Intent

accepted challenger

By G2, Chicago, United States, founded 2012. Named in three categories this edition.

Cognism

accepted challenger

Named in eight categories this edition.

First-choice share13%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 14; printed, not drawn.
Labels4324A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, G2 Buyer Intent reading right to left. Rank and label count are printed, not drawn.Bombora was named alongside these two in nine of the twelve direct answers. Bombora vs G2 Buyer Intent · Bombora vs Cognism · Apollo.io vs G2 Buyer Intent

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
G2 Buyer IntentFirst choices, of twelve modelsCognism
Direct20
Paraphrase51
Comparative10
Budget-constrained00
Scale-constrained00
Negative101 against G2 Buyer Intent
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where G2 Buyer Intent and Cognism stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
G2 Buyer Intent Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, G2 Buyer Intent on the left and Cognism on the right.

The direct prompt

The plain question, one answer per model, grouped by where G2 Buyer Intent and Cognism stood in it.

G2 Buyer Intent first, Cognism not the choice

2 of 12 modelsCognism was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashBombora, G2 Buyer Intent alternatives: Intentsify, ZoomInfo
MiniMax M2.5Bombora, G2 Buyer Intent alternatives: Apollo Intent, Factors.ai, Intentsify

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Cognism, Dealfront, Demandbase, Intentsify
GPT-5.4 miniBombora alternatives: 6sense, AdRoll ABM, Demandbase, G2 Buyer Intent
Gemini 3.5 FlashApollo.io, HubSpot Breeze Intelligence alternatives: Bombora, G2 Buyer Intent, RB2B, Warmly
Perplexity SonarBombora alternatives: 6sense, Dealfront, G2 Buyer Intent
Grok 4.1 FastBombora alternatives: AdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo
Llama 4 MaverickBombora, Intentsify alternatives: Abmatic AI, Cognism, Dealfront
Qwen 3.7 FlashBombora alternatives: AdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify, Warmly
Kimi K2Bombora, ZoomInfo alternatives: AdRoll ABM, Demandbase, G2 Buyer Intent
GLM 4.7 FlashXApollo.io alternatives: Dealfront, G2 Buyer Intent, RB2B

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Mistral SmallMarketBetter alternatives: Apollo.io, Dealfront, Factors.ai

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
G2 Buyer Intent leads by six points.
G2 Buyer Intent6%#3 of 14
Cognism0%#11 of 14
The full small business standing →
Mid-marketThe figures above
G2 Buyer Intent leads by twelve points.
G2 Buyer Intent13%#3 of 14
Cognism2%#7 of 14
The full mid-market standing →
Enterprise
Level: the same share of first choices.
G2 Buyer Intent0%#7 of 9
Cognism0%#9 of 9
The full enterprise standing →

What the models said about G2 Buyer Intent

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“The data is expensive (often $25,000 to $80,000/year depending on your categories) and volume is notoriously low” Gemini 3.5 Flash · negative prompt · soft negative
“Pure Signal Accuracy (SaaS) | G2 Buyer Intent | Highest fidelity for software buyers actively comparing products.” Qwen 3.7 Flash · comparative prompt · first choice
“Start with first-party/review-site signals (e.g., G2/TrustRadius for SaaS: $10K\u2013$50K, high-intent)” Grok 4.1 Fast · negative prompt · first choice
“Go with G2 if you are in B2B SaaS and want to intercept prospects actively comparing software.” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about Cognism

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Go with ZoomInfo (US-focused) or Cognism (EMEA-focused) if your SDRs need immediate contact details” Gemini 3.5 Flash · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.