B2B intent data providers · September 2026 Edition
G2 Buyer Intent vs ZoomInfo
Two of twelve models named G2 Buyer Intent first on the direct prompt; one named ZoomInfo. Both were named by all twelve models and G2 Buyer Intent carries 43 labels and ZoomInfo 37, so the shares are not directly comparable.
By G2, Chicago, United States, founded 2012. Named in three categories this edition.
Vancouver, Washington, United States, founded 2000. Named in eighteen categories this edition.
First-choice share13%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 14; printed, not drawn.
Labels4337A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, G2 Buyer Intent reading right to left. Rank and label count are printed, not drawn.Bombora was named alongside these two in nine of the twelve direct answers. Bombora vs G2 Buyer Intent · Bombora vs ZoomInfo · Apollo.io vs G2 Buyer Intent
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
G2 Buyer IntentFirst choices, of twelve modelsZoomInfo
Direct21
Paraphrase512 against ZoomInfo
Comparative10
Budget-constrained003 against ZoomInfo
Scale-constrained00
Negative101 against G2 Buyer Intent · 6 against ZoomInfo
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where G2 Buyer Intent and ZoomInfo stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | |
G2 Buyer Intent ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, G2 Buyer Intent on the left and ZoomInfo on the right.The direct prompt
The plain question, one answer per model, grouped by where G2 Buyer Intent and ZoomInfo stood in it.
G2 Buyer Intent first, ZoomInfo an alternative
2 of 12 modelsZoomInfo was named in the answer but not as the choice, or not at all.DeepSeek V4 FlashBombora, G2 Buyer Intent alternatives: Intentsify, ZoomInfo
MiniMax M2.5Bombora, G2 Buyer Intent alternatives: Apollo Intent, Factors.ai, Intentsify
ZoomInfo first, G2 Buyer Intent an alternative
1 of 12 modelsG2 Buyer Intent was named in the answer but not as the choice, or not at all.Kimi K2Bombora, ZoomInfo alternatives: AdRoll ABM, Demandbase, G2 Buyer Intent
Neither was the first choice, one was named
6 of 12 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniBombora alternatives: 6sense, AdRoll ABM, Demandbase, G2 Buyer Intent
Gemini 3.5 FlashApollo.io, HubSpot Breeze Intelligence alternatives: Bombora, G2 Buyer Intent, RB2B, Warmly
Perplexity SonarBombora alternatives: 6sense, Dealfront, G2 Buyer Intent
Grok 4.1 FastBombora alternatives: AdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo
Qwen 3.7 FlashBombora alternatives: AdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify, Warmly
GLM 4.7 FlashXApollo.io alternatives: Dealfront, G2 Buyer Intent, RB2B
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice alternatives: Cognism, Dealfront, Demandbase, Intentsify
Mistral SmallMarketBetter alternatives: Apollo.io, Dealfront, Factors.ai
Llama 4 MaverickBombora, Intentsify alternatives: Abmatic AI, Cognism, Dealfront
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
G2 Buyer Intent leads by six points.
G2 Buyer Intent6%#3 of 14ZoomInfo0%#13 of 14Mid-marketThe figures above
G2 Buyer Intent leads by ten points.
G2 Buyer Intent13%#3 of 14ZoomInfo4%#5 of 14Enterprise
The order flips: ZoomInfo leads at enterprise.
ZoomInfo2%#4 of 9G2 Buyer Intent0%#7 of 9What the models said about G2 Buyer Intent
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“The data is expensive (often $25,000 to $80,000/year depending on your categories) and volume is notoriously low” Gemini 3.5 Flash · negative prompt · soft negative
“Pure Signal Accuracy (SaaS) | G2 Buyer Intent | Highest fidelity for software buyers actively comparing products.” Qwen 3.7 Flash · comparative prompt · first choice
“Start with first-party/review-site signals (e.g., G2/TrustRadius for SaaS: $10K\u2013$50K, high-intent)” Grok 4.1 Fast · negative prompt · first choice
“Go with G2 if you are in B2B SaaS and want to intercept prospects actively comparing software.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“here are the B2B intent data providers ... you should approach with caution ... ZoomInfo (Specifically "Streaming Intent") ... High False Positive Rate” Qwen 3.7 Flash · negative prompt · hard negative
“ZoomInfo Intent: Streaming signals criticized as lowest quality (Bombora-resold + web), inaccurate revenue/employee data, buggy.” Grok 4.1 Fast · negative prompt · hard negative
Also compared
Bombora vs G2 Buyer IntentBombora vs ZoomInfoApollo.io vs G2 Buyer IntentApollo.io vs ZoomInfoG2 Buyer Intent vs IntentsifyG2 Buyer Intent vs DealfrontG2 Buyer Intent vs CognismG2 Buyer Intent vs RB2BIntentsify vs ZoomInfoZoomInfo vs DealfrontZoomInfo vs CognismZoomInfo vs RB2BAll twenty-eight head-to-head pages and the full intent data standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.