Account-based marketing platforms · September 2026 Edition
HubSpot ABM vs Demandbase
One of twelve models named HubSpot ABM first on the direct prompt; zero named Demandbase. HubSpot ABM was named by eleven of the twelve models and Demandbase by twelve and HubSpot ABM carries 28 labels and Demandbase 60, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
First-choice share5%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%42%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 11; printed, not drawn.
Labels2860A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot ABM reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in twelve of the twelve direct answers. AdRoll ABM vs HubSpot ABM · AdRoll ABM vs Demandbase · HubSpot ABM vs Terminus
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot ABMFirst choices, of twelve modelsDemandbase
Direct103 against Demandbase
Paraphrase006 against Demandbase
Comparative09
Budget-constrained106 against Demandbase
Scale-constrained121 against Demandbase
Negative009 against Demandbase
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where HubSpot ABM and Demandbase stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |
HubSpot ABM Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot ABM on the left and Demandbase on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot ABM and Demandbase stood in it.
HubSpot ABM first, Demandbase an alternative
1 of 12 modelsDemandbase was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXAdRoll ABM, HubSpot ABM alternatives: 6sense Revenue AI, Demandbase
Neither was the first choice, one was named
8 of 12 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase
Gemini 3.5 FlashAdRoll ABM alternatives: 6sense, Abmatic AI, HubSpot ABM
Perplexity SonarAdRoll ABM alternatives: 6sense, Demandbase
Grok 4.1 FastAdRoll ABM alternatives: Demandbase, HubSpot Marketing Hub, Terminus
DeepSeek V4 FlashAdRoll ABM, Terminus alternatives: HubSpot ABM
Llama 4 MaverickAdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS
Qwen 3.7 FlashAdRoll ABM alternatives: 6sense, Demandbase, Terminus
MiniMax M2.5AdRoll ABM alternatives: 6sense Revenue AI, Demandbase, Terminus
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5AdRoll ABM, ZoomInfo alternatives: 6sense
Mistral SmallAdRoll ABM alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus
Kimi K2AdRoll ABM alternatives: 6sense, DemandScience, HubSpot Marketing Hub
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot ABM leads by twenty-one points.
HubSpot ABM21%#1 of 13Demandbase0%#13 of 13Mid-marketThe figures above
HubSpot ABM leads by two points.
HubSpot ABM5%#2 of 11Demandbase4%#6 of 11Enterprise
The order flips: Demandbase leads at enterprise.
Demandbase47%#1 of 8HubSpot ABM0%#8 of 8What the models said about HubSpot ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“HubSpot if you want to integrate ABM into your existing CRM workflow with minimal additional complexity. Both offer the best balance of cost, ease of use, and mid-market suitability.” GLM 4.7 FlashX · direct prompt · first choice
“or HubSpot if you already use its CRM and want the lowest-friction option” Perplexity Sonar · budget prompt · first choice
“| HubSpot ABM | Bundled in Premium | Existing HubSpot users |” Grok 4.1 Fast · scale prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“What to Avoid for Mid-Sized Companies: Demandbase & 6sense - Enterprise pricing ($60K-$300K/year) typically too high” Mistral Small · paraphrase prompt · hard negative
“### Demandbase - Pricing Opacity: Complex, non-transparent pricing structure ... Technical Debt” GLM 4.7 FlashX · negative prompt · hard negative
“the most suitable ABM platforms are likely to be Demandbase, 6sense, or RollWorks, which are designed for mid-market to enterprise companies” Llama 4 Maverick · scale prompt · first choice
“Demandbase One | Balanced GTM orchestration, sales-marketing alignment | $50K–$200K/yr | Unified workflows; strong for complex cycles” Qwen 3.7 Flash · scale prompt · first choice
“Enterprise companies with complex buying committees often choose 6sense or Demandbase for their deep account intelligence” Claude Haiku 4.5 · comparative prompt · first choice
Also compared
AdRoll ABM vs HubSpot ABMAdRoll ABM vs DemandbaseHubSpot ABM vs TerminusHubSpot ABM vs ZenABMHubSpot ABM vs Apollo.ioHubSpot ABM vs 6senseHubSpot ABM vs Factors.aiTerminus vs DemandbaseZenABM vs DemandbaseApollo.io vs DemandbaseDemandbase vs 6senseDemandbase vs Factors.aiAll twenty-eight head-to-head pages and the full ABM standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.