Every category where a model named Zinrelo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	2%	10 of 124	0%	10	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zinrelo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zinrelo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase0 labelsNone

Comparative8 labelsNone

Budget-constrained1 labelNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative16 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with Referral Rock or Zinrelo” Kimi K2 · Loyalty · direct prompt · first choice

“best suited for mid-market B2B companies looking for a data-driven approach to retention” Claude Haiku 4.5 · Loyalty · direct prompt · alternative

“Zinrelo (Best for Data-Driven Loyalty)” MiniMax M2.5 · Loyalty · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zinrelo, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zinrelo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Smile.io10 of 162Not in the top three

Referral Rock10 of 161Not in the top three

Antavo10 of 160Not in the top three

Friendbuy9 of 160Not in the top three

LoyaltyLion9 of 160Not in the top three

Extole8 of 161Not in the top three

Talon.One7 of 162Not in the top three

Annex Cloud7 of 161Not in the top three

GrowSurf7 of 161Not in the top three

Open Loyalty7 of 160Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zinrelo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 16 answers that named Zinrelo and are not a share of its labels.

Domains cited

extole.com2

openloyalty.io2

aboutmartech.com1

annexcloud.com1

b2bnn.com1

blog.stamped.io1

cello.so1

channel-fusion.com1

clutch.com1

comarch.com1

Twelve of the twelve domain citations in answers naming Zinrelo came from somebody else's page.

Pages cited

extole.com/blog/retail-referral-software2

aboutmartech.com/blog/best-customer-loyalty-platforms1

annexcloud.com/1

b2bnn.com/2026/07/best-b2b-loyalty-platforms-in-2026-full-guide1

blog.stamped.io/stamped-blog/blog/comparing-loyalty-program-platforms-who-does-it-best-2021

cello.so/7-best-b2b-referral-software-2026-guide1

channel-fusion.com/five-common-mistakes-that-derail-effective-loyalty-programs1

clutch.com/blog/best-customer-retention-loyalty-software-for-multi-location-retailers1

Pages are listed as the models cited them.

Names read as Zinrelo

What the judge wrote, as written, with how often. The vendor table decides that these count as Zinrelo; a claim can dispute any of them.

Annex Cloud/Zinrelo 1Zinrelo (True Loyal) 1Zinrelo (now TrueLoyal) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zinrelo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zinrelo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zinrelo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.