Every category where a model named Splash for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Event management platforms	Marketing	0%	17 of 81	0%	6	under 10 labels · led by Bizzabo at 28%

Movement

This is the first edition on this tier, so no move can be computed for Splash yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Splash across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	2	0	2
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	1	0	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	1	1
GPT-6 Luna	1	0	1
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase4 labelsNone

Comparative9 labelsNone

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Splash (free basic plan with premium options starting at $6 per attendee)” Mistral Small · Event management · budget prompt · alternative

“Focuses heavily on design and engagement... Mid-to-high price range” Qwen 3.7 Flash · Event management · comparative prompt · alternative

“Splash prioritizes design control and marketing repeatability.” Gemini 3.5 Flash · Event management · comparative prompt · alternative

“Running recurring corporate field events? Look at Splash.” GPT-6 Luna · Event management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Splash, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Splash was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cvent Event Marketing & Management21 of 278Not among the top eight

Bizzabo21 of 274Not among the top eight

Eventbrite16 of 275Not among the top eight

Whova15 of 271Not among the top eight

RainFocus7 of 270Not among the top eight

SpotMe7 of 270Not among the top eight

Swoogo7 of 270Not among the top eight

RingCentral Events6 of 270Not among the top eight

Eventzilla4 of 271Not among the top eight

vFairs4 of 270Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Splash. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 27 answers that named Splash and are not a share of its labels.

Domains cited

bizzabo.com17

learn.g2.com13

capterra.com10

eventify.io10

inevent.com9

eventzilla.net8

whova.com8

amego.com7

eventcombo.com7

getperspective.ai7

Ninety-six of the ninety-six domain citations in answers naming Splash came from somebody else's page.

Pages cited

bizzabo.com/blog/best-event-management-software14

learn.g2.com/best-event-management-platforms10

eventzilla.net/blog/comparisons/event-management-software8

eventify.io/blog/event-management-software7

zoho.com/backstage/event-management-software/best-platforms.html7

getperspective.ai/blog/event-registration-and-management-software-10-all-in-one-platforms-6

mailmodo.com/marketing-stash/event-management-platforms6

amego.com/blog/best-event-management-platforms5

Pages are listed as the models cited them.

Search and answers

splashthat.com is not in Google's top ten for any of the category's searches. In the answers, Splash takes 0% of first choices and Bizzabo takes 28%.

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In search

Google, US estimates

Position for “event management platform”

–

not in the top ten

Position for “best event management platform”

–

not in the top ten

Searches for its name, Google: 110,000 a month (“splash”)
AI search demand for its name, est.: 81,868 a month

In answers

This edition

Share of first choices

rank 17 of 81 in event management

Segment leader

28%

Bizzabo

First choices: 0 across its categories
Named in: 27 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Splash

What the judge wrote, as written, with how often. The vendor table decides that these count as Splash; a claim can dispute any of them.

Splash (SplashThat) 1

Follow Splash

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Splash.

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On record

Wikidata

Website: splashthat.com
Headquarters: New York City
Founded: 2011

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Splash's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Splash, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Splash by email, built from the raw record of the edition. It shows:

where Splash is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Splash, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.