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GTM AI Index
Index › Products › Pega · October 2026 Edition
1 category · Named, not ranked

Pega

10Judge labels
0First choices
2Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Pega was named 3 times in Automation & iPaaS, where Workato led with 28%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Pega for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Workflow automation and iPaaSGTM data and infrastructure0%51 of 6733%3under 10 labels · led by Workato at 28%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Pega held within the floor in its one category: no change cleared 11 points.

Best category · Automation & iPaaS · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 of 63, unchanged
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 62 → 48 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 79 → 26 of 79

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Automation & iPaaS0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 62 → 51 of 67

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Pega across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00101
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00011
Kimi K200000
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained2 labelsNone
Scale-constrained4 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to Avoid: They are notoriously difficult to implement, expensive to license” Qwen 3.7 Flash · Automation & iPaaS · negative prompt · hard negative

Named alongside

The products named in the same answers as Pega, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pega was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Workato8 of 101Not among the top eight
Zapier7 of 101Not among the top eight
Microsoft Power Automate6 of 101Not among the top eight
MuleSoft Anypoint Platform6 of 101Not among the top eight
Appian6 of 100Not among the top eight
Boomi6 of 100Not among the top eight
ServiceNow Flow Designer6 of 100Not among the top eight
Make5 of 101Not among the top eight
UiPath5 of 100Not among the top eight
Automation Anywhere4 of 100Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Pega. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 10 answers that named Pega and are not a share of its labels.

Search and answers

pega.com is not in Google's top ten for any of the category's searches. In the answers, Pega takes 0% of first choices and Workato takes 28%.
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In search

Google, US estimates
Position for “workflow automation and integration platform”
–
not in the top ten
Position for “best workflow automation and integration platform”
–
not in the top ten
Searches for its name, Google
8,100 a month (“pega”)
AI search demand for its name, est.
4,513 a month
Organic visits to its site
about 39,887 a month
Searches its site ranks for
7,728 · 599 in the top three
Sites linking to it
9,374
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 74 text, 46 image · 120 shown in the last 30 days

First shown October 2021, as Pegasystems Inc, verified. Ads started 2025-10 to 2026-09: 62 in the year, 58 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 51 of 67 in automation & ipaas
Segment leader
28%
Workato
First choices
0 across its categories
Named in
10 answers
Its own site cited
in 5 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on pega.com
9,258
subdomains included
Content
3,013
counted in the table below
Documentation
1,585
Product · Integration
87 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,785252026-09-24CRM, CLM
News or press55302026-01-16CRM, CLM
Conference or event316202026-11-30CRM
Case study307122026-09-10Direct mail
Webinar or virtual event1922026-08-07
Podcast or video1202026-04-21
Comparison612026-07-06
Glossary or explainer612026-08-24
Report or ebook512026-07-31
Template or tool422026-07-27

Most recent

Events in person

Upcoming
Last twelve months

As the event pages on pega.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page pega.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (22); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Pega

What the judge wrote, as written, with how often. The vendor table decides that these count as Pega; a claim can dispute any of them.
PEGA 1

Follow Pega

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Pega is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
The leading AI-powered platform for enterprise transformation
For
enterprise
Free plan or trial
Platform Trial pega.com
Certifications
SOC 1 Type IISOC 2 Type IIISO 27001ISO 42001ISO 22301:2019ISO 9001CSAPCI
Customers named
HealthFirstCiscoWells FargoDeutsche BahnDeutsche TelekomWaterNSWUnumAflac
Not stated on the pages read
Price, starting price, hosting

What Pega's own pages state, read September 28, 2026: pega.com, trust.pega.com, pega.com/platform-trial, pega.com/customers, pega.com/products/decision-hub/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pega's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pega, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Pega by email, built from the raw record of the edition. It shows:

  • where Pega is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Pega, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at pega.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.