GTM AI Index

Index › Vendors › Microsoft · September 2026 Edition

1 category · Named, not ranked

Microsoft

5Judge labels

1First choices

3Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft was named 2 times in DMP, where Segment led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market179 of 183

under the label threshold

Enterprisenot named

No model named it for this buyer.

In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	0%	179 of 183	100%	2	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 label1

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“"Recall" feature: Takes screenshots of user activity every few seconds (UK ICO investigating)” MiniMax M2.5 · DMP · negative prompt · hard negative

“2023 compromises via validation flaws; CISA criticized negligence.” Grok 4.1 Fast · DMP · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft was named but was not.

ProductSame answerTook the first choice insteadHead to head

Informatica2 of 50Not in the top three

Salesforce Audience Studio1 of 51Not in the top three

Workato1 of 51Not in the top three

AT&T1 of 50Not in the top three

AWS1 of 50Not in the top three

Alation1 of 50Not in the top three

Amazon1 of 50Not in the top three

Avoma1 of 50Not in the top three

Basic/Free Calendly1 of 50Not in the top three

Boomi1 of 50Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as Microsoft

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft; a claim can dispute any of them.

Microsoft (Azure/Exchange) 1

The company

Microsoft.

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.