Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 44 of 75
1 category · RankedIntercom Articles
31Judge labels
0First choices
5Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Knowledge base for mid-market buyers
Rank 20 of 88 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of Intercom Articles →By buyer segmentRead the same way at every buyer size.
Small business45 of 77
0%13 labels
criticized challenger
Mid-market20 of 88
0%13 labels
accepted challenger
Enterprise20 of 85
0%5 labels
under the label threshold
In knowledge base · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Intercom Articles for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Knowledge base and self-service | Customer | 0% | 20 of 88 | 0% | 13 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Intercom Articles held within the floor in its one category: no change cleared 11 points.
Best category · Knowledge base · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 14 → 20 of 85
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 18 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Knowledge base | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 20 of 88 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Intercom Articles across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Intercom Articles across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase18 labelsNone
Comparative3 labels1not counted in share
Budget-constrained2 labelsNone
Scale-constrained1 labelNone
Negative4 labelsNone
First choiceAlternativeMentionNegative31 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“start with Zendesk or Intercom” GPT-5.4 mini · Knowledge base · comparative prompt · first choice
“consider Intercom, but model the usage-based charges for Fin alongside seat costs before committing” GPT-6 Luna · Knowledge base · paraphrase prompt · alternative
“Best for Conversational Support: Intercom... Note that it can be more expensive than Freshdesk” GLM 4.7 FlashX · Knowledge base · paraphrase prompt · alternative
“B2B SaaS with in-product support needs | Excellent in-app messenger, AI bots (Fin)” DeepSeek V4 Flash · Knowledge base · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Intercom Articles, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intercom Articles was named but was not.ShowHide
Named alongside
The products named in the same answers as Intercom Articles, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Intercom Articles was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Intercom Articles. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 31 answers that named Intercom Articles and are not a share of its labels.
Domains cited
intercom.comYour site14
learn.g2.com12
blog.hubspot.com11
plain.com11
g2.com9
zendesk.com9
helply.com8
kustomer.com8
helpdesk.com6
resources.rework.com6
Eighty of the ninety-four domain citations in answers naming Intercom Articles came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
intercom.com is not in Google's top ten for any of the category's searches. In the answers, Intercom Articles takes 0% of first choices and Notion takes 21%.ShowHide
Search and answers
intercom.com is not in Google's top ten for any of the category's searches. In the answers, Intercom Articles takes 0% of first choices and Notion takes 21%.
ShowHideIn search
Google, US estimatesPosition for “knowledge base software”
–
not in the top ten
Position for “best knowledge base software”
–
not in the top ten
- Searches for its name, Google
- 30 a month (“intercom articles”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 64,348 a month
- Searches its site ranks for
- 9,650 · 625 in the top three
- Sites linking to it
- 46,812
- Paid Google search
- 4 searches its ads show for, about 125 clicks and $3,304 a month (estimate)
In answers
This editionShare of first choices
0%
rank 20 of 88 in knowledge base
Segment leader
21%
Notion
- First choices
- 0 across its categories
- Named in
- 31 answers
- Its own site cited
- in 27 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on intercom.com
13,706
subdomains included
Content
2,107
counted in the table below
Documentation
10,875
Product · Integration
4 · 51
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,160 | 5 | 2026-09-09 | ||
| Podcast or video | 515 | 0 | 2023-06-29 | ||
| News or press | 132 | undated | |||
| Report or ebook | 93 | 0 | 2026-06-19 | ||
| Glossary or explainer | 80 | 14 | 2026-09-26 | ||
| Case study | 47 | undated | |||
| Comparison | 33 | 10 | 2026-09-24 | ||
| Template or tool | 29 | 8 | 2026-09-22 | ||
| Conference or event | 16 | 6 | 2026-09-11 | ||
| Webinar or virtual event | 2 | undated |
Most recent
- 2026-09-2610131606 legacy berichte erklart glossary or explainer
- 2026-09-2610131606 informes heredados explicados glossary or explainer
- 2026-09-2610131606 rapports herites expliques glossary or explainer
- 2026-09-2610131606 relatorios legados explicados glossary or explainer
- 2026-09-24Zoho desk alternatives comparison
- 2026-09-23Intercom alternatives comparison
How it is countedHide how it is counted
Every page intercom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Intercom Articles
What the judge wrote, as written, with how often. The vendor table decides that these count as Intercom Articles; a claim can dispute any of them.
Intercom 11Intercom (Fin) 1
Follow Intercom Articles
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Intercom is the company behind Intercom Articles.ShowHide
The company
Intercom is the company behind Intercom Articles.
ShowHideOn record
Wikidata- Website
- intercom.com
- Headquarters
- United States
- Founded
- 2011
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Free plan or trial
- 14 day free trial. No credit card required. intercom.com
- Certifications
- ISO 42001SOC2HIPAAISO 27701AIUC-1
- Hosting
- USEUAustralia
- Customers named
- AnthropicClayLightspeedRocket MoneyGammaGleanNeo FinancialUnderdog
- Not stated on the pages read
- Positioning, who it is for, price, starting price, integrations
What Intercom Articles's own pages state, read October 5, 2026: intercom.com, intercom.com/pricing, trust.intercom.com, intercom.com/solutions/gaming, intercom.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Intercom Articles's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Intercom Articles, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Intercom Articles by email, built from the raw record of the edition. It shows:
- where Intercom Articles is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Intercom Articles, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.