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GTM AI Index
Index › Products › Frill · October 2026 Edition
1 category · Named, not ranked

Frill

10Judge labels
0First choices
0Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Frill was named 2 times in Feedback, where CustomerGauge led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Frill for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer feedback and surveysCustomer0%35 of 840%2under 10 labels · led by CustomerGauge at 24%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Frill held within the floor in its one category: no change cleared 11 points.

Best category · Feedback · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 of 83, unchanged
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 20 → 35 of 81
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 of 64, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Feedback2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 20 → 35 of 84

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Frill across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small01001
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained5 labelsNone
Scale-constrained1 labelNone
Negative0 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Product feature requests and roadmapping → UserVoice, Canny, or Frill” DeepSeek V4 Flash · Feedback · comparative prompt · alternative
“Provides an all-in-one solution at a flat rate of $25/month” Mistral Small · Feedback · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Frill, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Frill was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Google Forms7 of 103Not among the top eight
Typeform7 of 101Not among the top eight
Canny6 of 100Not among the top eight
SurveyMonkey5 of 100Not among the top eight
Survicate4 of 102Not among the top eight
Zonka Feedback4 of 100Not among the top eight
Qualtrics CustomerXM3 of 102Not among the top eight
Tally3 of 102Not among the top eight
Jotform2 of 100Not among the top eight
Medallia Experience Cloud2 of 100Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Frill. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 10 answers that named Frill and are not a share of its labels.

Domains cited

frill.coYour site7
guideflow.com7
canny.io4
featureupvote.com4
surveysparrow.com4
survicate.com4
uschamber.com4
yellow.ai4
blog.hubspot.com3
learn.g2.com3

Thirty-seven of the forty-four domain citations in answers naming Frill came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

What it publishes

ShowHide
Addresses on frill.co
191
subdomains included
Content
135
counted in the table below
Documentation
13
Product · Integration
12 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog114122026-09-24
Comparison2052026-09-25
News or press112026-09-25

Most recent

How it is countedHide how it is counted

Every page frill.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Frill

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Frill is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Customer Feedback Platform
For
SaaS teams
Price stated
Frill starts at $25/month. frill.co
Starting price
25 frill.co
Free plan or trial
14-day free trial – No credit card required frill.co
Integrations claimed
100 frill.co
Certifications
GDPRSOC2 Compliance
Hosting
EU Hosting
Customers named
FlexiFunnelsShipper.nowAudit AssistantReelCrafterr/SaaSSmartlead.aiWeberloAgrimaster

What Frill's own pages state, read October 5, 2026: frill.co, frill.co/pricing, trust.frill.co, frill.co/product/mcp. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Frill's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Frill, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Frill by email, built from the raw record of the edition. It shows:

  • where Frill is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Frill, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at frill.co is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.