GTM AI Index

Index › Vendors › Experian Identity & Fraud · September 2026 Edition

1 category · Named, not ranked

Experian Identity & Fraud

4Judge labels

0First choices

2Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Experian Identity & Fraud was named 1 time in Identity, where Hightouch led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business42 of 116

under the label threshold

Mid-market128 of 151

under the label threshold

Enterprisenot named

No model named it for this buyer.

In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Experian Identity & Fraud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Identity resolution	GTM data and infrastructure	0%	128 of 151	100%	1	under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for Experian Identity & Fraud yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Experian Identity & Fraud across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	1	1
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase2 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Experian Identity & Fraud ($50K+/year) - Bureau-grade identity resolution” GLM 4.7 FlashX · Identity · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Experian Identity & Fraud, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Experian Identity & Fraud was named but was not.

ProductSame answerTook the first choice insteadHead to head

Demandbase3 of 41Not in the top three

HubSpot Breeze Intelligence2 of 40Not in the top three

LiveRamp2 of 40Not in the top three

ZoomInfo2 of 40Not in the top three

Abmatic AI1 of 41Not in the top three

BlueConic1 of 41Not in the top three

Lead Forensics1 of 41Not in the top three

Segment1 of 41Not in the top three

6sense1 of 40Not in the top three

Acxiom1 of 40Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Experian Identity & Fraud. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 4 answers that named Experian Identity & Fraud and are not a share of its labels.

Domains cited

bestdevops.com1

ciente.io1

data-axle.com1

dataladder.com1

directmail.io1

g2.com1

gitnux.org1

guideflow.com1

leadpipe.com1

liveramp.com1

Ten of the ten domain citations in answers naming Experian Identity & Fraud came from somebody else's page.

Pages cited

bestdevops.com/top-10-identity-resolution-platforms-features-pros-cons-comparison1

ciente.io/blogs/top-10-identity-resolution-software-solutions-of-20241

data-axle.com/resources/blog/identity-resolution-without-clean-ids-or-pii1

dataladder.com/best-entity-resolution-software1

directmail.io/blog/best-identity-resolution-platforms-20261

g2.com/discussions/which-identity-resolution-platform-is-worth-using-for-a-mid-size-ecomme1

g2.com/products/delivr-ai-identity-resolution/competitors/alternatives1

gitnux.org/best/identity-resolution-software1

Pages are listed as the models cited them.

The company

Experian is the company behind Experian Identity & Fraud.

Website: experian.com
Headquarters: Dublin, Ireland
Founded: 1980
Employees: about 17,000 (2015)
Ownership: Public, EXPN on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Experian Identity & Fraud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Experian Identity & Fraud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at experian.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.