GTM AI Index

Index › Products › Circana · October 2026 Edition

2 categories · Named, not ranked

Circana

12Judge labels

0First choices

2Negative labels

6 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Circana was named 3 times in Audience insights and 1 other category, where SparkToro led with 19%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market69 of 155

under the label threshold

Enterprise33 of 147

under the label threshold

In audience insights · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Circana for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	0%	69 of 155	0%	2	under 10 labels · led by SparkToro at 19%
Attribution and marketing mix modeling	Marketing	0%	50 of 123	0%	1	under 10 labels · led by Dreamdata at 27%	goneNot named this edition; 0% in September 2026.

Movement

This is the first edition on this tier, so no move can be computed for Circana yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Circana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	1	1
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	1	1	2
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative6 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“NIQ and Circana highlight retail/POS data” GPT-6 Luna · Attribution & MMM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Circana, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Circana was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Analytic Partners7 of 120Not among the top eight

Measured5 of 122Not among the top eight

NIQ5 of 120Not among the top eight

Dreamdata4 of 123Not among the top eight

Talkwalker4 of 121Not among the top eight

Adobe Mix Modeler4 of 120Not among the top eight

Nielsen Marketing Mix Modeling4 of 120Not among the top eight

Qualtrics4 of 120Not among the top eight

Brandwatch Consumer Intelligence3 of 121Not among the top eight

HockeyStack3 of 121Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Circana. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Circana and are not a share of its labels.

Domains cited

gartner.com5

aidigital.com4

nielseniq.com4

circana.comYour site3

cometly.com3

gwi.com3

improvado.io3

segmentstream.com3

worldmetrics.org3

adbeacon.com2

Thirty of the thirty-three domain citations in answers naming Circana came from somebody else's page.

Pages cited

aidigital.com/blog/media-mix-modeling-tools3

improvado.io/blog/marketing-mix-modeling-providers3

admetrics.io/compare/best-marketing-mix-modeling-tools-software2

factors.ai/blog/top-marketing-attribution-tools2

gartner.com/reviews/market/audience-intelligence-platforms2

gartner.com/reviews/market/marketing-mix-modeling-solutions2

improvado.io/blog/analytic-partners-competitors2

keends.com/blog/top-marketing-mix-modeling-companies2

Pages are listed as the models cited them.

What it publishes

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Addresses on circana.com

1,802

subdomains included

Content

1,304

counted in the table below

Documentation

Product · Integration

50 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,212	51	2026-09-28	Direct mail
Case study	71	undated		CRM
Webinar or virtual event	5	1	2026-09-23
Conference or event	4	undated
Comparison	4	1	2026-07-02
Report or ebook	3	1	2026-07-07
News or press	3	undated
Template or tool	1	undated
Glossary or explainer	1	0	2026-04-24

Most recent

2026-09-28A seasonal boo st how halloween 2026 is shaping up across categories blog
2026-09-25Competing through disruption adapting to global pressures the australia foodservice perspective blog
2026-09-25Cpg demand signals report blog
2026-09-24Circana forecasts u s home market growth as consumers invest in products that help them save money blog
2026-09-24Holiday 2026 media planning where to spend and how to measure the season blog
2026-09-23Circana 2026 holiday media report reveals how advertisers can act on demand before purchase webinar or virtual event

How it is countedHide how it is counted

Every page circana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Circana

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Circana.

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On record

Wikidata

Website: circana.com
Headquarters: United States

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked

Positioning: A leading market research company with in-depth consumer data and industry insights, providing solutions and tools that transform data into actionable retail strategies.
circana.com
For: fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses
circana.com
Price stated: Affordable and adaptable to your growth journey circana.com/solutions/crest
Free plan or trial: Start Your Free Trial circana.com/solutions/crest
Customers named: McDonaldsPepsiCoUnileverSephora7ElevenClear Channel OutdoorJamaica Rum VibesVIZIO
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Circana's own pages state, read October 5, 2026: circana.com, circana.com/solutions/crest, circana.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Circana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Circana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Circana by email, built from the raw record of the edition. It shows:

where Circana is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Circana, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.