GTM AI Index

Index › Vendors › Adobe Analytics / Customer Journey tools · September 2026 Edition

1 category · Named, not ranked

Adobe Analytics / Customer Journey tools

1Judge labels

0First choices

0Negative labels

1 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adobe Analytics / Customer Journey tools was named 1 time in Attribution & MMM, where Dreamdata led with 29%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market73 of 124

under the label threshold

Enterprisenot named

No model named it for this buyer.

In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Analytics / Customer Journey tools for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Attribution and marketing mix modeling	Marketing	0%	73 of 124	0%	1	under 10 labels · led by Dreamdata at 29%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Analytics / Customer Journey tools yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Analytics / Customer Journey tools across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	1	1
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative1 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Adobe Analytics / Customer Journey tools, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Analytics / Customer Journey tools was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adjust1 of 10Not in the top three

Adobe Marketo Measure1 of 10Not in the top three

Adobe Mix Modeler1 of 10Not in the top three

AppsFlyer1 of 10Not in the top three

Branch1 of 10Not in the top three

Google Analytics 41 of 10Not in the top three

Google Meridian1 of 10Not in the top three

Marketing Evolution1 of 10Not in the top three

Measured1 of 10Not in the top three

Singular1 of 10Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Analytics / Customer Journey tools. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 1 answers that named Adobe Analytics / Customer Journey tools and are not a share of its labels.

Domains cited

experienceleague.adobe.comYour site1

measured.com1

services.google.com1

support.google.com1

Three of the four domain citations in answers naming Adobe Analytics / Customer Journey tools came from somebody else's page.

Pages cited

experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/panels/attribution1

experienceleague.adobe.com/en/docs/marketo-measure-learn/tutorials/onboarding/marketo-meas1

experienceleague.adobe.com/en/docs/mix-modeler/using/models/overview1

measured.com/faq/modern-marketing-mix-modeling-software-what-to-look-for-in-20261

services.google.com/fh/files/misc/article_marketing_mix_modeling_final.pdf1

services.google.com/fh/files/misc/gatt360_mmm_feature_brief.pdf1

support.google.com/analytics/answer/107102451

support.google.com/campaignmanager/answer/61730821

Pages are listed as the models cited them.

The company

Adobe is the company behind Adobe Analytics / Customer Journey tools.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Analytics / Customer Journey tools's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Analytics / Customer Journey tools, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.