GTM AI Index
Index Revenue operations Territory planning › Fullcast vs Maptive
Territory and quota planning · September 2026 Edition

Fullcast vs Maptive

Six of twelve models named Fullcast first on the direct prompt; zero named Maptive. Fullcast was named by eleven of the twelve models and Maptive by eleven and Fullcast carries 33 labels and Maptive 21, so the shares are not directly comparable.

Fullcast

accepted challenger

Named in one category this edition.

Maptive

accepted challenger

Named in one category this edition.

First-choice share18%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 11; printed, not drawn.
Labels3321A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Fullcast reading right to left. Rank and label count are printed, not drawn.CaptivateIQ was named alongside these two in seven of the twelve direct answers. CaptivateIQ vs Fullcast · CaptivateIQ vs Maptive · Fullcast vs QuotaPath

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the territory and quota planning page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
FullcastFirst choices, of twelve modelsMaptive
Direct601 against Maptive
Paraphrase00
Comparative20
Budget-constrained012 against Fullcast
Scale-constrained30
Negative10
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Fullcast and Maptive were named in the same answer thirty-eight times, of the 90 answers naming Fullcast and the 61 naming Maptive. In those answers Maptive took the first choice one time and Fullcast six.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Fullcast and Maptive stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Fullcast Maptive first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fullcast on the left and Maptive on the right.

The direct prompt

The plain question, one answer per model, grouped by where Fullcast and Maptive stood in it.

Fullcast first, Maptive not the choice

6 of 12 modelsMaptive was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashFullcast alternatives: CaptivateIQ, Pigment, QuotaPath, Salesforce Maps, Salesforce Sales Planning
Perplexity SonarFullcast alternatives: CaptivateIQ
Mistral SmallFullcast, QuotaPath alternatives: Anaplan Territory & Quota Planning, Everstage, Varicent
DeepSeek V4 FlashFullcast alternatives: CaptivateIQ, Salesforce Sales Planning + Territory Management
Kimi K2Fullcast, Pigment alternatives: CaptivateIQ
GLM 4.7 FlashXFullcast alternatives: Salesforce Sales Planning / Territory Planning Add-On, Vena

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5CaptivateIQ Planning alternatives: Clari Align, Fullcast, eSpatial
Grok 4.1 FastCaptivateIQ alternatives: Everstage, Fullcast, Salesforce Maps, Salesforce Sales Planning, eSpatial
MiniMax M2.5CaptivateIQ alternatives: Fullcast, SalesRabbit, Varicent

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniCaptivateIQ Planning alternatives: Salesforce Sales Planning / Territory Planning, Xactly
Llama 4 Maverickno first choice
Qwen 3.7 FlashCaptivateIQ alternatives: SalesRabbit, Territory Helper

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Maptive leads by two points.
Maptive4%#4 of 13
Fullcast2%#8 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Fullcast leads at mid-market.
Fullcast18%#2 of 11
Maptive2%#6 of 11
The full mid-market standing →
Enterprise
Fullcast leads by four points.
Fullcast4%#4 of 10
Maptive0%#10 of 10
The full enterprise standing →

What the models said about Fullcast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Mid-market RevOps tools (~$20K+/year or $2,400+/user/year).” DeepSeek V4 Flash · budget prompt · hard negative
“start at $20K–$60K/year — likely out of budget range” Kimi K2 · budget prompt · soft negative
“the strongest overall fit is usually Fullcast if you need territory planning and quota planning together in one RevOps workflow” Perplexity Sonar · direct prompt · first choice
“For most mid-market B2B companies using Salesforce, Fullcast is the most purpose-built and operationally impactful choice.” Kimi K2 · direct prompt · first choice
“Fullcast is the industry standard... handles the daily routing, carving, and Salesforce sync better than any other tool” Gemini 3.5 Flash · direct prompt · first choice

What the models said about Maptive

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Mapping-first tools with algorithmic territory balancing at lower cost, but no quota or capacity planning” DeepSeek V4 Flash · direct prompt · soft negative
“Maptive is best for teams that want every mapping feature included at a flat per-user price” Claude Haiku 4.5 · budget prompt · first choice
“"We just need to draw clean maps and visualize coverage" → eSpatial, Maptive, or Salesforce Maps” Qwen 3.7 Flash · comparative prompt · alternative
“eSpatial, Maptive | Excellent for algorithmic balancing and deep GIS visualization.” Qwen 3.7 Flash · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.