Every category where a model named Wave for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Website governance and accessibility	Marketing	3%	6 of 98	0%	13	accepted challenger
Billing and subscription management	Revenue operations	2%	6 of 54	0%	3	under 10 labels · led by Chargebee at 60%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Value selling tools	Sales	0%	26 of 116	0%	4	under 10 labels · led by Minoa at 21%
Event lead capture apps	Marketing	0%	69 of 70	100%	1	under 10 labels · led by Blinq at 23%

Movement

This is the first edition on this tier, so no move can be computed for Wave yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Wave across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	0	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.20	1	3	1	1	6
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	0	1	2	0	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	1	0	1	0	2
GPT-6 Luna	0	0	1	0	1
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase8 labelsNone

Comparative4 labelsNone

Budget-constrained22 labels6

Scale-constrained2 labelsNone

Negative14 labels3not counted in share

First choiceAlternativeMentionNegative52 labels in all, every segment counted; 6 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“free or low-cost tools like WAVE (by WebAIM) or Google's Lighthouse are excellent starting points” Grok 4.20 · Website governance · budget prompt · first choice

“I'd recommend starting with Wave if you have very few subscribers” MiniMax M2.5 · Billing · budget prompt · first choice

“e.g., Deque Axe, WAVE, Siteimprove, Pope Tech, or Monsido” Gemini 3.5 Flash · Website governance · negative prompt · first choice

“Start with free tools - WAVE, Lighthouse, WCAGsafe” GLM 4.7 FlashX · Website governance · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise skew; less proven for mid-market badge retrieval.” Grok 4.20 · Event lead capture · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Wave, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wave was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Siteimprove27 of 526Compare →

UserWay26 of 524Compare →

accessiBe24 of 522Not among the top eight

axe DevTools21 of 520Not among the top eight

Silktide18 of 527Compare →

AudioEye18 of 520Compare →

Pope Tech11 of 522Compare →

Google Lighthouse10 of 520Not among the top eight

Stripe Billing9 of 523Not among the top eight

Level Access8 of 520Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Wave. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 50 of the 52 answers that named Wave and are not a share of its labels.

Domains cited

g2.com27

us.fitgap.com24

silktide.com23

webtonic.io23

testparty.ai18

audioeye.com17

accessibilitychecker.org13

guideflow.com11

ratedwithai.com11

accessible.org10

177 of the 177 domain citations in answers naming Wave came from somebody else's page.

Pages cited

webtonic.io/blog/best-website-accessibility-ada-tools22

silktide.com/blog/best-web-governance-platforms17

g2.com/categories/Digital-accessibility-platforms/small-business13

g2.com/categories/Digital-accessibility-platforms8

gitnux.org/best/web-governance-software8

technologyadvice.com/blog/sales/best-recurring-billing-software8

us.fitgap.com/search/digital-accessibility-platforms/small-business8

mailmodo.com/marketing-stash/website-accessibility-software7

Pages are listed as the models cited them.

Search and answers

wave.video is not in Google's top ten for any of the category's searches. In the answers, Wave takes 3% of first choices and Siteimprove takes 25%.

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In search

Google, US estimates

Position for “website governance and accessibility platform”

–

not in the top ten

Position for “best website governance and accessibility platform”

–

not in the top ten

Searches for its name, Google: 368,000 a month (“wave”)
AI search demand for its name, est.: 253,218 a month
Organic visits to its site: about 54,926 a month
Searches its site ranks for: 6,594 · 86 in the top three
Sites linking to it: 8,619
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

1 ads · 1 text · 1 shown in the last 30 days

First shown January 2026, as AL FARIS AL ABYADH NEW AUTO SPARE PARTS TR. LLC, verified. Ads started 2025-11 to 2026-10: 1 in the year. 1 more by other advertisers linking to it.

On Google's pages: 1

In answers

This edition

Share of first choices

rank 6 of 98 in website governance

Segment leader

25%

Siteimprove

First choices: 6 across its categories
Named in: 52 answers
Its own site cited: in 50 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on wave.video

3,171

subdomains included

Content

1,583

counted in the table below

Documentation

Product · Integration

0 · 7

Kind	Pages	Latest	Categories named
Conference or event	849	2022-11-23
Blog	444	2023-06-29	SEO, Video ads
Webinar or virtual event	134	2021-12-13
Template or tool	55	2021-08-02	SEO
Report or ebook	33	2022-08-02
Podcast or video	32	2023-02-26
Comparison	18	2023-02-27
Glossary or explainer	10	2020-07-16
Case study	8	2021-05-14

Most recent

2023-06-29Embed video on website blog
2023-02-27City vs nature video comparison
2023-02-26Podcast story podcast or video
2023-02-02Youtube video ideas blog
2022-12-18Add gifs to videos blog
2022-11-29New podcast episode promo podcast or video

How it is countedHide how it is counted

Every page wave.video exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Wave

What the judge wrote, as written, with how often. The vendor table decides that these count as Wave; a claim can dispute any of them.

WAVE 11Wave Free 3Romify / Wave 1WAVE (WebAIM) 1WAVE (by WebAIM) 1Wave (Free Plan) 1

Follow Wave

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Wave by email, built from the raw record of the edition. It shows:

where Wave is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Wave, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.