Every category where a model named axe DevTools for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Website governance and accessibility	Marketing	0%	21 of 98	0%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for axe DevTools yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated axe DevTools across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	2	2	4
Mistral Small	1	0	1
DeepSeek V4 Flash	1	1	2
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	1	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase7 labelsNone

Comparative4 labelsNone

Budget-constrained9 labelsNone

Scale-constrained3 labelsNone

Negative10 labels2not counted in share

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Developer-focused tools for identifying and fixing accessibility issues during the development process.” Mistral Small · Website governance · comparative prompt · alternative

“Best for Internal Developers: axe DevTools (by Deque) ... axe is the gold standard.” Qwen 3.7 Flash · Website governance · paraphrase prompt · alternative

“axe DevTools (free). This covers basic scanning without spending a dime.” DeepSeek V4 Flash · Website governance · budget prompt · alternative

“Use auditing tools like Google Lighthouse, WAVE, axe DevTools” Grok 4.1 Fast · Website governance · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as axe DevTools, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and axe DevTools was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Siteimprove27 of 333Not among the top eight

Wave21 of 333Not among the top eight

accessiBe21 of 332Not among the top eight

Silktide19 of 335Not among the top eight

UserWay19 of 334Not among the top eight

Google Lighthouse12 of 332Not among the top eight

AudioEye11 of 330Not among the top eight

Pope Tech10 of 332Not among the top eight

Level Access7 of 331Not among the top eight

EqualWeb6 of 330Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named axe DevTools. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 33 answers that named axe DevTools and are not a share of its labels.

Domains cited

g2.com24

silktide.com21

webtonic.io21

testparty.ai19

us.fitgap.com19

accessibilitychecker.org13

audioeye.com12

guideflow.com9

ratedwithai.com9

accessibilitycloud.com8

No domain is on file for axe DevTools, so its own site is not marked.

Pages cited

webtonic.io/blog/best-website-accessibility-ada-tools20

silktide.com/blog/best-web-governance-platforms17

g2.com/categories/Digital-accessibility-platforms/small-business9

accessibilitycloud.com/the-digital-accessibility-platform-landscape-16-platforms-reviewed8

g2.com/categories/Digital-accessibility-platforms8

accessibilitychecker.org/blog/best-accessibility-testing-tools7

guideflow.com/blog/digital-accessibility-software7

accessibilitychecker.org/blog/siteimprove-alternatives6

Pages are listed as the models cited them.

Search and answers

Where axe DevTools stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,300 a month (“axe devtools”)
AI search demand for its name, est.: 67 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 21 of 98 in website governance

Segment leader

25%

Siteimprove

First choices: 0 across its categories
Named in: 33 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as axe DevTools

What the judge wrote, as written, with how often. The vendor table decides that these count as axe DevTools; a claim can dispute any of them.

axe DevTools (by Deque) 2axe DevTools (Deque) 1axe DevTools / Evinced 1

Follow axe DevTools

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when axe DevTools's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as axe DevTools, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for axe DevTools by email, built from the raw record of the edition. It shows:

where axe DevTools is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name axe DevTools, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.