Every category where a model named Spotify Advertising for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audio and podcast advertising	Marketing	2%	8 of 101	11%	9	under 10 labels · led by AudioGo at 34%
Native and content advertising	Marketing	0%	44 of 86	0%	1	under 10 labels · led by StackAdapt at 41%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Spotify Advertising yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Spotify Advertising across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase8 labels5

Comparative8 labels5not counted in share

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 7 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Offers both audio and video ads across its music streaming and podcast inventory, with advanced tools like dynamic ad insertion and targeted audience segmentation. Best for large audiences” Mistral Small · Audio advertising · comparative prompt · first choice

“Start with Spotify Ad Studio for streaming audio + podcast reach, test creative and audience with the $250 minimum” Muse Glimmer 30B · Audio advertising · paraphrase prompt · first choice

“Choose Spotify if you want big reach + self-serve simplicity.” GPT-5.4 mini · Audio advertising · comparative prompt · first choice

“Choose Spotify or iHeart for scale.” Perplexity Sonar · Audio advertising · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platform bias toward Spotify-hosted content; limited third-party podcast inventory access; self-serve starts at $250 but managed campaigns require $10K-$15K minimum” Kimi K2 · Audio advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as Spotify Advertising, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Spotify Advertising was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Acast18 of 293Not among the top eight

StackAdapt9 of 292Not among the top eight

iHeartMedia8 of 291Not among the top eight

AdsWizz7 of 291Not among the top eight

AudioGo7 of 291Not among the top eight

The Trade Desk6 of 293Not among the top eight

Triton Digital6 of 292Not among the top eight

Megaphone6 of 290Not among the top eight

SiriusXM Media6 of 290Not among the top eight

Libsyn Ads4 of 291Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Spotify Advertising. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 29 answers that named Spotify Advertising and are not a share of its labels.

Domains cited

influencermarketinghub.com17

acast.com15

heysid.com15

ads.spotify.comYour site12

guideflow.com10

advertiserreview.com8

fame.so8

contentallies.com7

iheartmedia.com7

audiogo.com6

Ninety-three of the 105 domain citations in answers naming Spotify Advertising came from somebody else's page.

Pages cited

heysid.com/resources/best-audio-advertising-platforms-for-b2b14

influencermarketinghub.com/audio-advertising/audio-ad-platforms14

acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-210

guideflow.com/blog/audio-advertising-platform10

influencermarketinghub.com/best-podcast-advertising-platforms10

advertiserreview.com/advertising/networks/podcast8

acast.com/en/news-and-insights/best-podcast-advertising-platforms-and-networks6

podderapp.com/post/best-podcast-advertising-platforms6

Pages are listed as the models cited them.

Search and answers

spotify.com ranks first on Google for the category's searches. In the answers, Spotify Advertising takes 2% of first choices and AudioGo takes 34%.

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In search

Google, US estimates

Position for “audio advertising platform”

Position for “best audio advertising platform”

Searches for its name, Google: 3,600 a month (“spotify advertising”)
AI search demand for its name, est.: 66 a month
Organic visits to its site: about 473,414,163 a month
Searches its site ranks for: 8,163,454 · 2,764,370 in the top three
Sites linking to it: 1,645,724
Paid Google search: 1 searches its ads show for, about 8 clicks and $49 a month (estimate)

Ads on GoogleDetailLess

40+ ads · 29 text, 6 video, 5 image · 40 shown in the last 30 days

First shown October 2023, as Spotify USA Inc, verified. Ads started 2025-11 to 2026-10: 9 in the year, 31 before. 80 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 8 of 101 in audio advertising

Segment leader

34%

AudioGo

First choices: 7 across its categories
Named in: 29 answers
Its own site cited: in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on spotify.com

3,901

subdomains included

Content

2,758

counted in the table below

Documentation

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest
News or press	2,307	21	2026-09-25
Podcast or video	432	6	2026-09-29
Conference or event	9	1	2026-09-24
Webinar or virtual event	4	0	2026-05-21
Case study	2	0	2026-01-08
Template or tool	2	undated
Report or ebook	1	undated
Glossary or explainer	1	undated

Most recent

2026-09-29Kickflip flip the language podcast podcast or video
2026-09-25Mtv vmas partnership news or press
2026-09-24Reserved by spotify share cards setlists news or press
2026-09-24Created by women summit conference or event
2026-09-23Nct johnny journey podcast podcast or video
2026-09-23Taste profile shape home feed news or press

How it is countedHide how it is counted

Every page spotify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Spotify Advertising

What the judge wrote, as written, with how often. The vendor table decides that these count as Spotify Advertising; a claim can dispute any of them.

Spotify Advertising / Spotify Ad Studio 1Spotify Advertising / Spotify Audience Network 1

Follow Spotify Advertising

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Spotify Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Spotify Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Spotify Advertising by email, built from the raw record of the edition. It shows:

where Spotify Advertising is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Spotify Advertising, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.