Every category where a model named Megaphone for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audio and podcast advertising	Marketing	0%	17 of 101	6%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Megaphone yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Megaphone across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.20	2	1	0	3
Mistral Small	0	0	1	1
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	2	0	0	2
Kimi K2	1	2	0	3
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase8 labels3

Comparative16 labels2not counted in share

Budget-constrained0 labelsNone

Scale-constrained5 labelsNone

Negative13 labels2not counted in share

First choiceAlternativeMentionNegative43 labels in all, every segment counted; 3 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Managed / sales house platforms such as iHeart, Megaphone and AdsWizz typically offer host-read sponsorships” Muse Glimmer 30B · Audio advertising · comparative prompt · alternative

“Premium ad serving/insertion for large publishers; high control, analytics, and yield optimization.” Grok 4.20 · Audio advertising · comparative prompt · alternative

“Megaphone (Spotify-owned) | Strong dynamic insertion, programmatic distribution, better control” DeepSeek V4 Flash · Audio advertising · negative prompt · alternative

“Alternative Options to Consider | Megaphone | Direct deals with premium shows” GLM 4.7 FlashX · Audio advertising · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it's often criticized for high fees and complex monetization splits” Mistral Small · Audio advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as Megaphone, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Megaphone was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Acast29 of 436Not among the top eight

AudioGo18 of 434Not among the top eight

Libsyn Ads15 of 431Not among the top eight

AdvertiseCast14 of 431Not among the top eight

AdsWizz13 of 432Not among the top eight

Triton Digital12 of 433Not among the top eight

Podcorn12 of 432Not among the top eight

Spotify Ads Manager10 of 433Not among the top eight

Spotify Ad Studio10 of 431Not among the top eight

Spotify Audience Network8 of 431Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Megaphone. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 40 of the 43 answers that named Megaphone and are not a share of its labels.

Domains cited

influencermarketinghub.com28

acast.com25

podderapp.com22

advertiserreview.com19

heysid.com17

castfox.net16

contentallies.com16

castos.com14

millionpodcasts.com14

talks.co13

184 of the 184 domain citations in answers naming Megaphone came from somebody else's page.

Pages cited

acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-223

podderapp.com/post/best-podcast-advertising-platforms22

influencermarketinghub.com/audio-advertising/audio-ad-platforms21

influencermarketinghub.com/best-podcast-advertising-platforms20

advertiserreview.com/advertising/networks/podcast19

castfox.net/blog/podcast-advertising-platforms-202616

heysid.com/resources/best-audio-advertising-platforms-for-b2b15

castos.com/podcast-ads-guide14

Pages are listed as the models cited them.

Search and answers

megaphone.fm is not in Google's top ten for any of the category's searches. In the answers, Megaphone takes 0% of first choices and AudioGo takes 34%.

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In search

Google, US estimates

Position for “audio advertising platform”

–

not in the top ten

Position for “best audio advertising platform”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“megaphone”)
AI search demand for its name, est.: 3,396 a month
Organic visits to its site: about 47,581 a month
Searches its site ranks for: 13,581 · 118 in the top three
Sites linking to it: 14,395
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

10 ads · 10 video · 3 shown in the last 30 days

First shown December 2025, as The Shalom Hartman Institute of North America, verified. Ads started 2025-11 to 2026-10: 10 in the year. 5 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 17 of 101 in audio advertising

Segment leader

34%

AudioGo

First choices: 3 across its categories
Named in: 43 answers
Its own site cited: in 40 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Megaphone

What the judge wrote, as written, with how often. The vendor table decides that these count as Megaphone; a claim can dispute any of them.

AdsWizz/Megaphone 1Megaphone (Spotify) 1Megaphone (Spotify-owned) 1Megaphone (by Spotify) 1Megaphone by Spotify 1

Follow Megaphone

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Megaphone's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Megaphone, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Megaphone by email, built from the raw record of the edition. It shows:

where Megaphone is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Megaphone, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.