Every category where a model named QuickBooks Online for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Order management systems	Revenue operations	0%	127 of 131	100%	2	under 10 labels · led by Zoho Inventory at 25%

Movement

This is the first edition on this tier, so no move can be computed for QuickBooks Online yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated QuickBooks Online across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.20	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase5 labelsNone

Comparative3 labelsNone

Budget-constrained5 labels1

Scale-constrained1 labelNone

Negative6 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Accounting-Centric Tools Used as OMS (e.g., QuickBooks Online) ... falls short on advanced fulfillment” Grok 4.20 · Order management · negative prompt · soft negative

“Missing essential features, expensive pricing with hidden charges, poor customer support” MiniMax M2.5 · Order management · negative prompt · soft negative

Named alongside

The products named in the same answers as QuickBooks Online, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks Online was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Zoho Inventory8 of 227Not among the top eight

Stripe Billing6 of 222Not among the top eight

Chargebee6 of 220Not among the top eight

Zoho Billing5 of 222Not among the top eight

Cin74 of 220Not among the top eight

Linnworks4 of 220Not among the top eight

Paddle3 of 220Not among the top eight

SAP Commerce Cloud3 of 220Not among the top eight

Salesforce Order Management3 of 220Not among the top eight

Veeqo3 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named QuickBooks Online. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named QuickBooks Online and are not a share of its labels.

Domains cited

learn.g2.com17

capterra.com14

g2.com14

monday.com6

mrpeasy.com6

spotsaas.com6

theretailexec.com6

zite.com6

clickpost.ai5

guideflow.com5

No domain is on file for QuickBooks Online, so its own site is not marked.

Pages cited

learn.g2.com/best-order-management-software13

capterra.com/resources/best-order-management-software-small-business10

g2.com/categories/order-management/small-business6

mrpeasy.com/blog/best-order-management-software6

zite.com/blog/order-management-software6

clickpost.ai/blog/order-management-software5

g2.com/categories/order-management5

monday.com/blog/crm-and-sales/sales-order-management-software5

Pages are listed as the models cited them.

Search and answers

Where QuickBooks Online stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,000,000 a month (“quickbooks online”)
AI search demand for its name, est.: 11,417 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 127 of 131 in order management

Segment leader

25%

Zoho Inventory

First choices: 2 across its categories
Named in: 22 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow QuickBooks Online

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when QuickBooks Online's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as QuickBooks Online, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for QuickBooks Online by email, built from the raw record of the edition. It shows:

where QuickBooks Online is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name QuickBooks Online, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.