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GTM AI Index
Index › Products › Ploy · October 2026 Edition
1 category · Named, not ranked

Ploy

2Judge labels
1First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Ploy was named 1 time in Experimentation, where VWO led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Ploy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Experimentation and personalizationMarketing0%38 of 710%1under 10 labels · led by VWO at 27%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Ploy held within the floor in its one category: no change cleared 11 points.

Best category · Experimentation · by segment

Small businessnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 14 of 63, unchanged
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 of 68, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Experimentation0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 38 of 71, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Ploy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labels1
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best B2B/ABM Specialists: Abmatic AI or Ploy” Gemini 3.5 Flash · Experimentation · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Ploy, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ploy was named but was not.
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ProductSame answerTook the first choice insteadHead to head
VWO2 of 21Not among the top eight
Croct2 of 20Not among the top eight
Mutiny2 of 20Not among the top eight
Abmatic AI1 of 20Not among the top eight
Adobe Target1 of 20Not among the top eight
Intellimize1 of 20Not among the top eight
Ninetailed1 of 20Not among the top eight
Optimizely CMS1 of 20Not among the top eight
PostHog1 of 20Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ploy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Ploy and are not a share of its labels.

Domains cited

blog.croct.com2
itechguides.com2
ploy.aiYour site2
abmatic.ai1
bloomreach.com1
builtinnyc.com1
conversionwax.com1
coursera.org1
docs.croct.com1
gokickflip.com1

Eleven of the thirteen domain citations in answers naming Ploy came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

What it publishes

ShowHide
Addresses on ploy.ai
395
subdomains included
Content
140
counted in the table below
Documentation
8
Product · Integration
8 · 26
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog103992026-10-05SEO, ABM
Comparison30172026-09-11
Webinar or virtual event652026-09-23SEO, ABM
Template or tool1undated

Most recent

How it is countedHide how it is counted

Every page ploy.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Ploy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Ploy is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI marketing platform for website growth
For
growth teams
Price stated
Free: $0/mo; Starter: $50/mo; Pro: $300/mo; Enterprise: Custom ploy.ai/pricing
Starting price
0 ploy.ai
Free plan or trial
Get started free ploy.ai
Integrations claimed
26 ploy.ai
Certifications
SOC 2SOC 2 Type II
Customers named
LeadbayTaigaVolcaOnceRaspireIndie HealthCodeCraftersDatost
Not stated on the pages read
Hosting

What Ploy's own pages state, read October 5, 2026: ploy.ai, ploy.ai/pricing, trust.ploy.ai, ploy.ai/features/hosting, ploy.ai/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ploy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ploy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ploy by email, built from the raw record of the edition. It shows:

  • where Ploy is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Ploy, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at ploy.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.