GTM AI Index

Index › Vendors › Payload CMS · September 2026 Edition

1 category · Named, not ranked

Payload CMS

2Judge labels

0First choices

1Negative labels

2 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Payload CMS was named 1 time in Marketing CMS, where WordPress led with 33%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market44 of 62

under the label threshold

Enterprise30 of 66

under the label threshold

In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Payload CMS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content management systems for marketing sites	Marketing	0%	44 of 62	100%	1	under 10 labels · led by WordPress at 33%

Movement

This is the first edition on this tier, so no move can be computed for Payload CMS yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Payload CMS across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Payload CMS does not enforce 2FA by default for admin users” Claude Haiku 4.5 · Marketing CMS · negative prompt · soft negative

Named alongside

The products named in the same answers as Payload CMS, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Payload CMS was named but was not.

ProductSame answerTook the first choice insteadHead to head

WordPress2 of 21Not in the top three

Contentful1 of 20Not in the top three

Drupal1 of 20Not in the top three

Joomla1 of 20Not in the top three

Sanity1 of 20Not in the top three

Storyblok1 of 20Not in the top three

Strapi1 of 20Not in the top three

dotCMS1 of 20Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Payload CMS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 2 answers that named Payload CMS and are not a share of its labels.

Domains cited

cmscritic.com1

coredna.com1

coremedia.com1

diginnovators.com1

getastra.com1

immuniweb.com1

invoiceberry.com1

kontent.ai1

medium.com1

siteguarding.com1

Ten of the ten domain citations in answers naming Payload CMS came from somebody else's page.

Pages cited

cmscritic.com/the-big-three-a-security-comparison-of-wordpress-drupal-and-joomla1

coredna.com/blogs/cms-content-management-system1

coremedia.com/blog/the-7-best-cms-platforms-for-enterprises1

diginnovators.com/blog/enterprise-cms1

getastra.com/blog/cms/wordpress-security/security-comparison-of-cms-wordpress-vs-drupal-vs1

getastra.com/blog/tag/joomla-vulnerability/feed1

immuniweb.com/blog/top-10-malware-campaigns-against-wordpress-drupal-and-joomla-websites-i1

invoiceberry.com/blog/wordpress-vs-joomla-vs-drupal-security-concerns1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Payload CMS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Payload CMS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at payloadcms.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.