GTM AI Index

Index › Vendors › Forma.ai · September 2026 Edition

1 category · Named, not ranked

Forma.ai

13Judge labels

1First choices

0Negative labels

9 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Forma.ai was named 4 times in Territory planning, where CaptivateIQ led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business49 of 121

under the label threshold

Mid-market15 of 103

under the label threshold

Enterprise25 of 85

under the label threshold

In territory planning · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Forma.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Territory and quota planning	Revenue operations	2%	15 of 103	0%	4	under 10 labels · led by CaptivateIQ at 30%

Movement

This is the first edition on this tier, so no move can be computed for Forma.ai yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Forma.ai across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labelsNone

Comparative6 labelsNone

Budget-constrained1 labelNone

Scale-constrained2 labels1

Negative1 labelNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“CaptivateIQ, Forma.ai | Combines territory carving, quota setting, and variable comp in a single agile platform.” Qwen 3.7 Flash · Territory planning · scale prompt · first choice

“An AI-native sales performance platform that unifies planning and execution.” Gemini 3.5 Flash · Territory planning · comparative prompt · alternative

“modern AI-driven territory and quota platform” DeepSeek V4 Flash · Territory planning · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Forma.ai, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Forma.ai was named but was not.

ProductSame answerTook the first choice insteadHead to head

CaptivateIQ10 of 133Not in the top three

Varicent9 of 131Not in the top three

Xactly8 of 130Not in the top three

Anaplan6 of 130Not in the top three

Salesforce Spiff6 of 130Not in the top three

Performio5 of 130Not in the top three

QuotaPath4 of 131Not in the top three

Everstage4 of 130Not in the top three

eSpatial4 of 130Not in the top three

Fullcast3 of 130Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Forma.ai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 13 answers that named Forma.ai and are not a share of its labels.

Domains cited

technologyadvice.com3

croclub.com2

forma.aiYour site2

getcentify.com2

qobra.co2

quotapath.com2

visdum.com2

captivateiq.com1

compport.com1

everstage.com1

Sixteen of the eighteen domain citations in answers naming Forma.ai came from somebody else's page.

Pages cited

croclub.com/tools/best-sales-commission-software-for-small-business2

getcentify.com/best-sales-commission-software2

qobra.co/blog/top-sales-commission-tools2

technologyadvice.com/blog/sales/best-sales-commission-software2

visdum.com/blog/best-sales-commission-software2

captivateiq.com/blog/best-sales-compensation-software1

compport.com/blog/sales-commission-payout-software-platforms-ranked-for-20261

croclub.com/tools/best-sales-commission-software1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Forma.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Forma.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at forma.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.