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GTM AI Index
Index › Products › Assembly · October 2026 Edition
1 category · Ranked

Assembly

25Judge labels
2First choices
2Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Client onboarding for small business buyers
Rank 24 of 104 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business6 of 101
3%17 labels
accepted challenger
Mid-market24 of 104
0%5 labels
under the label threshold
Enterprise72 of 111
0%2 labels
under the label threshold
In client onboarding · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Assembly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Client onboarding platformsCustomer0%24 of 1040%5under 10 labels · led by Rocketlane at 47%

Movement

This is the first edition on this tier, so no move can be computed for Assembly yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Assembly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00101
Muse Glimmer 30B01102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labels1
Paraphrase2 labels1
Comparative8 labels2not counted in share
Budget-constrained6 labelsNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: professional services firms needing a branded portal plus CRM/work management.” GPT-5.4 mini · Client onboarding · comparative prompt · alternative
“If you want an all-in-one client portal with a low entry point: Assembly at $29/mo” Muse Glimmer 30B · Client onboarding · budget prompt · alternative
“Assembly is the gold standard for "branded portal" experiences.” Gemini 3.5 Flash · Client onboarding · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Assembly, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Assembly was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Rocketlane18 of 253Not among the top eight
Dock16 of 253Not among the top eight
GUIDEcx9 of 251Not among the top eight
Planhat9 of 251Not among the top eight
Moxo9 of 250Not among the top eight
ChurnZero8 of 250Not among the top eight
OnRamp7 of 250Not among the top eight
ClickUp6 of 252Not among the top eight
Process Street6 of 250Not among the top eight
Content Snare5 of 250Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Assembly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 25 answers that named Assembly and are not a share of its labels.

Domains cited

g2.com14
assembly.comYour site12
learn.g2.com12
rocketlane.com12
zite.com12
userpilot.com10
dock.us8
wise.com8
capterra.com7
clickup.com7

Ninety of the 102 domain citations in answers naming Assembly came from somebody else's page.

Pages cited

g2.com/categories/client-onboarding/small-business11
learn.g2.com/best-client-onboarding-software11
rocketlane.com/blogs/customer-onboarding-tools10
zite.com/blog/client-onboarding-software10
userpilot.com/blog/customer-onboarding-software9
wise.com/us/blog/best-client-onboarding-tools8
clickup.com/blog/client-onboarding-software7
g2.com/categories/client-onboarding7

Pages are listed as the models cited them.

Search and answers

assembly.com is not in Google's top ten for any of the category's searches. In the answers, Assembly takes 0% of first choices and Rocketlane takes 47%.
ShowHide

In search

Google, US estimates
Position for “client onboarding platform”
–
not in the top ten
Position for “best client onboarding platform”
–
not in the top ten
Searches for its name, Google
90,500 a month (“assembly”)
AI search demand for its name, est.
76,788 a month
Organic visits to its site
about 10,672 a month
Searches its site ranks for
4,303 · 109 in the top three
Sites linking to it
1,652
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
108 ads · 92 text, 8 image, 8 video · 67 shown in the last 30 days

First shown May 2025, as Copilot Platforms Inc, verified. Ads started 2025-11 to 2026-10: 40 in the year, 68 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 24 of 104 in client onboarding
Segment leader
47%
Rocketlane
First choices
2 across its categories
Named in
25 answers
Its own site cited
in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on assembly.com
1,206
subdomains included
Content
396
counted in the table below
Documentation
495
Product · Integration
9 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog270182026-09-16CRM, SEO
Comparison71122026-09-16CRM
Template or tool3502024-05-30
Case study13undated
Conference or event3undated
Glossary or explainer302025-08-28
Report or ebook1undated

Most recent

How it is countedHide how it is counted

Every page assembly.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (10); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Assembly

What the judge wrote, as written, with how often. The vendor table decides that these count as Assembly; a claim can dispute any of them.
Assembly (formerly Copilot) 1

Follow Assembly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Assembly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Assembly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Assembly by email, built from the raw record of the edition. It shows:

  • where Assembly is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Assembly, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at assembly.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.