GTM AI Index
Index Sales AI SDR › Artisan vs Reply.io
AI SDR agents · September 2026 Edition

Artisan vs Reply.io

Two of twelve models named Artisan first on the direct prompt; one named Reply.io. Artisan was named by twelve of the twelve models and Reply.io by eleven and Artisan carries 36 labels and Reply.io 18, so the shares are not directly comparable.

Artisan

criticized challenger

Named in one category this edition.

Reply.io

accepted challenger

San Jose, United States, founded 2014. Named in three categories this edition.

First-choice share13%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate42%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 11; printed, not drawn.
Labels3618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Artisan reading right to left. Rank and label count are printed, not drawn.AiSDR was named alongside these two in seven of the twelve direct answers. Apollo.io vs Artisan · Apollo.io vs Reply.io · Artisan vs Amplemarket

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI SDR agents page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ArtisanFirst choices, of twelve modelsReply.io
Direct213 against Artisan · 1 against Reply.io
Paraphrase40
Comparative10
Budget-constrained004 against Artisan
Scale-constrained002 against Artisan
Negative006 against Artisan
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Artisan and Reply.io were named in the same answer twenty-three times, of the 102 answers naming Artisan and the 94 naming Reply.io. In those answers Reply.io took the first choice two times and Artisan three.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Artisan and Reply.io stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Artisan Reply.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, Artisan on the left and Reply.io on the right.

The direct prompt

The plain question, one answer per model, grouped by where Artisan and Reply.io stood in it.

Artisan first, Reply.io an alternative

2 of 12 modelsReply.io was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashArtisan alternatives: Clay, Regie.ai, Reply.io
GLM 4.7 FlashXArtisan alternatives: 11x, AiSDR, Regie.ai, Salesforge

Reply.io first, Artisan not the choice

1 of 12 modelsArtisan was named in the answer but not as the choice, or not at all.
Kimi K2Amplemarket, Reply.io alternatives: AiSDR

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniQualified alternatives: Reply.io
Grok 4.1 FastApollo.io alternatives: Amplemarket, Reply.io
Mistral SmallAmplemarket Duo Copilot alternatives: AiSDR, Artisan, Salesforge
DeepSeek V4 FlashAmplemarket alternatives: 11x, AiSDR, Artisan, Reply.io
Qwen 3.7 FlashAmplemarket alternatives: AiSDR, Reply.io
MiniMax M2.5Amplemarket, SalesTools.io alternatives: Agent Frank, AiSDR, Reply.io

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5RocketSDR alternatives: Apollo.io
Perplexity SonarAmplemarket Duo alternatives: AiSDR, Artisan Ava
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Artisan0%#7 of 8
Reply.io0%#6 of 8
The full small business standing →
Mid-marketThe figures above
Artisan leads by eleven points.
Artisan13%#2 of 11
Reply.io2%#6 of 11
The full mid-market standing →
Enterprise
Artisan leads by four points.
Artisan7%#6 of 11
Reply.io2%#– of 11
The full enterprise standing →

What the models said about Artisan

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid fully autonomous AI SDRs with annual lock-in contracts, no trials, and documented quality problems (Artisan, 11x.ai especially)” DeepSeek V4 Flash · negative prompt · hard negative
“Artisan - LinkedIn restricted their automated outreach in early 2026... G2 rating of 3.8/5 (lowest among reviewed platforms)” MiniMax M2.5 · negative prompt · hard negative
“Artisan was temporarily banned by LinkedIn in late 2025/early 2026 due to platform compliance and data-scraping violations.” Gemini 3.5 Flash · negative prompt · hard negative
“unless your team specifically wants an AI SDR that books meetings more autonomously, in which case Artisan is the better fit” Perplexity Sonar · paraphrase prompt · first choice
“Artisan"s AI agent, Ava, is highly regarded for mid-market companies that want a fully autonomous out-of-the-box solution.” Gemini 3.5 Flash · direct prompt · first choice
“or Artisan/Ava if you want more autonomous outbound prospecting with built-in contact data.” Claude Haiku 4.5 · paraphrase prompt · first choice

What the models said about Reply.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“though the cited evaluation ranks it far below the leaders on total capability” Perplexity Sonar · direct prompt · soft negative
“Best Overall for Mid-Market ... Start with Reply.io (Jason AI) or Amplemarket Duo for mid-market B2B.” Kimi K2 · direct prompt · first choice
“Reply.io's paid plans start at $59/month for email sequences with Jason AI available on higher tiers, making it the most accessible entry point” Claude Haiku 4.5 · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.