GTM AI Index
Index GTM data and infrastructure Identity › CustomerLabs 1PD Ops vs Amperity
Identity resolution · September 2026 Edition

CustomerLabs 1PD Ops vs Amperity

Zero of twelve models named CustomerLabs 1PD Ops first on the direct prompt; two named Amperity. CustomerLabs 1PD Ops was named by eight of the twelve models and Amperity by eleven and CustomerLabs 1PD Ops carries 11 labels and Amperity 28, so the shares are not directly comparable.

CustomerLabs 1PD Ops

accepted challenger

Named in one category this edition.

Amperity

criticized challenger

Named in three categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%43%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 18; printed, not drawn.
Labels1128A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CustomerLabs 1PD Ops reading right to left. Rank and label count are printed, not drawn.Hightouch vs CustomerLabs 1PD Ops · Hightouch vs Amperity · LiveRamp vs CustomerLabs 1PD Ops

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity resolution page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustomerLabs 1PD OpsFirst choices, of twelve modelsAmperity
Direct022 against Amperity
Paraphrase003 against Amperity
Comparative00
Budget-constrained306 against Amperity
Scale-constrained001 against Amperity
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where CustomerLabs 1PD Ops and Amperity stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
CustomerLabs 1PD Ops Amperity first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerLabs 1PD Ops on the left and Amperity on the right.

The direct prompt

The plain question, one answer per model, grouped by where CustomerLabs 1PD Ops and Amperity stood in it.

Amperity first, CustomerLabs 1PD Ops not the choice

2 of 12 modelsCustomerLabs 1PD Ops was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Amperity, Tealium alternatives: Adobe's Real-Time Customer Data Platform, FullContact, Snitcher
MiniMax M2.5Amperity, Tealium alternatives: DirectMail.io, LettrLabs, Segment

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastSegment alternatives: CustomerLabs 1PD Ops, Hightouch, Prospeo
DeepSeek V4 FlashHightouch alternatives: 6sense, CustomerLabs 1PD Ops, Demandbase, ZoomInfo

Neither was named

8 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniHightouch, Tealium alternatives: Salesforce Data Cloud, Treasure Data, Zeotap
Gemini 3.5 FlashOpenprise alternatives: 6sense, Demandbase, Hightouch, HubSpot Breeze Intelligence, RudderStack, ZoomInfo
Perplexity SonarSegment alternatives: Hightouch, Prospeo, Tealium
Mistral SmallWarmly alternatives: LiveRamp, MarketBetter, RB2B
Llama 4 Maverickno first choice
Qwen 3.7 FlashDemandbase, HubSpot Breeze Intelligence alternatives: 6Degrees, 6sense, Blue90, Salesforce Einstein, Terminus
Kimi K2Apollo.io alternatives: FullContact, LeanData, Lusha
GLM 4.7 FlashXTealium alternatives: CustomerLabs, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CustomerLabs 1PD Ops leads by four points.
CustomerLabs 1PD Ops4%#7 of 15
Amperity0%#14 of 15
The full small business standing →
Mid-marketThe figures above
CustomerLabs 1PD Ops leads by two points.
CustomerLabs 1PD Ops6%#5 of 18
Amperity4%#8 of 18
The full mid-market standing →
Enterprise
The order flips: Amperity leads at enterprise.
Amperity2%#7 of 13
CustomerLabs 1PD Ops0%#– of 13
The full enterprise standing →

What the models said about CustomerLabs 1PD Ops

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“I'd recommend starting with CustomerLabs at $129/month if you need a complete solution” Mistral Small · budget prompt · first choice
“If you have a limited budget, CustomerLabs is your best bet.” DeepSeek V4 Flash · budget prompt · first choice
“CustomerLabs 1PD Ops — Best Overall Value” MiniMax M2.5 · budget prompt · first choice

What the models said about Amperity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Enterprise identity layers like LiveRamp, Adobe, Salesforce, or Amperity unless the cost of identity errors is very high” Perplexity Sonar · budget prompt · hard negative
“Enterprise platforms (LiveRamp, Amperity, Experian): $50K+/year - Not budget-friendly” Mistral Small · budget prompt · hard negative
“Avoid enterprise like LiveRamp/Amperity ($50K-$250K/year) unless high compliance needs.” Grok 4.1 Fast · paraphrase prompt · hard negative
“mid-market firms requiring high accuracy should look toward Amperity or Tealium” Claude Haiku 4.5 · direct prompt · first choice
“Tealium or Amperity offer the best balance of depth and scalability” MiniMax M2.5 · direct prompt · first choice
“Amperity uses AI and probabilistic models... Best For: Retailers, travel companies, and hospitality brands with huge, messy databases” Gemini 3.5 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.