Identity resolution · September 2026 Edition
Hightouch vs Amperity
Two of twelve models named Hightouch first on the direct prompt; two named Amperity. Hightouch was named by eleven of the twelve models and Amperity by eleven and Hightouch carries 30 labels and Amperity 28, so the shares are not directly comparable.
Named in six categories this edition.
Named in three categories this edition.
First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%43%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 18; printed, not drawn.
Labels3028A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Hightouch reading right to left. Rank and label count are printed, not drawn.Hightouch vs LiveRamp · Hightouch vs Segment · Hightouch vs Tealium
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity resolution page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HightouchFirst choices, of twelve modelsAmperity
Direct222 against Amperity
Paraphrase103 against Amperity
Comparative10
Budget-constrained101 against Hightouch · 6 against Amperity
Scale-constrained301 against Amperity
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Hightouch and Amperity stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | |
Hightouch Amperity first choice named as an alternative argued againstblank: not namedEach cell is one answer, Hightouch on the left and Amperity on the right.The direct prompt
The plain question, one answer per model, grouped by where Hightouch and Amperity stood in it.
Hightouch first, Amperity not the choice
2 of 12 modelsAmperity was named in the answer but not as the choice, or not at all.GPT-5.4 miniHightouch, Tealium alternatives: Salesforce Data Cloud, Treasure Data, Zeotap
DeepSeek V4 FlashHightouch alternatives: 6sense, CustomerLabs 1PD Ops, Demandbase, ZoomInfo
Amperity first, Hightouch not the choice
2 of 12 modelsHightouch was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Amperity, Tealium alternatives: Adobe's Real-Time Customer Data Platform, FullContact, Snitcher
MiniMax M2.5Amperity, Tealium alternatives: DirectMail.io, LettrLabs, Segment
Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashOpenprise alternatives: 6sense, Demandbase, Hightouch, HubSpot Breeze Intelligence, RudderStack, ZoomInfo
Perplexity SonarSegment alternatives: Hightouch, Prospeo, Tealium
Grok 4.1 FastSegment alternatives: CustomerLabs 1PD Ops, Hightouch, Prospeo
Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.Mistral SmallWarmly alternatives: LiveRamp, MarketBetter, RB2B
Llama 4 Maverickno first choice
Qwen 3.7 FlashDemandbase, HubSpot Breeze Intelligence alternatives: 6Degrees, 6sense, Blue90, Salesforce Einstein, Terminus
Kimi K2Apollo.io alternatives: FullContact, LeanData, Lusha
GLM 4.7 FlashXTealium alternatives: CustomerLabs, ZoomInfo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Hightouch leads by two points.
Hightouch2%#9 of 15Amperity0%#14 of 15Mid-marketThe figures above
Enterprise
Level: the same share of first choices.
Hightouch2%#6 of 13Amperity2%#7 of 13What the models said about Hightouch
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“If you have a data warehouse and engineering support → Hightouch. It's the best combination of control, mid-market fit, speed, and cost” DeepSeek V4 Flash · direct prompt · first choice
What the models said about Amperity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Enterprise identity layers like LiveRamp, Adobe, Salesforce, or Amperity unless the cost of identity errors is very high” Perplexity Sonar · budget prompt · hard negative
“Enterprise platforms (LiveRamp, Amperity, Experian): $50K+/year - Not budget-friendly” Mistral Small · budget prompt · hard negative
“Avoid enterprise like LiveRamp/Amperity ($50K-$250K/year) unless high compliance needs.” Grok 4.1 Fast · paraphrase prompt · hard negative
“mid-market firms requiring high accuracy should look toward Amperity or Tealium” Claude Haiku 4.5 · direct prompt · first choice
“Tealium or Amperity offer the best balance of depth and scalability” MiniMax M2.5 · direct prompt · first choice
“Amperity uses AI and probabilistic models... Best For: Retailers, travel companies, and hospitality brands with huge, messy databases” Gemini 3.5 Flash · comparative prompt · alternative
Also compared
Hightouch vs LiveRampHightouch vs SegmentHightouch vs TealiumHightouch vs CustomerLabs 1PD OpsHightouch vs ProspeoHightouch vs DemandbaseLiveRamp vs AmperitySegment vs AmperityTealium vs AmperityCustomerLabs 1PD Ops vs AmperityProspeo vs AmperityDemandbase vs AmperityAll twenty-eight head-to-head pages and the full identity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.