Cognism vs ZoomInfo
One of twelve models named Cognism first on the direct prompt; zero named ZoomInfo. Both were named by all twelve models and Cognism carries 50 labels and ZoomInfo 52, so the shares are not directly comparable.
Named in eight categories this edition.
Vancouver, Washington, United States, founded 2000. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.
By framing
CognismFirst choices, of twelve modelsZoomInfo
Across every category in the September 2026 Edition, Cognism and ZoomInfo were named in the same answer 328 times, of the 361 answers naming Cognism and the 675 naming ZoomInfo. In those answers ZoomInfo took the first choice seventy-two times and Cognism fourteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | |
Cognism ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cognism on the left and ZoomInfo on the right.The direct prompt
Cognism first, ZoomInfo not the choice
1 of 12 modelsZoomInfo was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Cognism0%#9 of 10ZoomInfo0%#10 of 10ZoomInfo46%#1 of 9Cognism12%#2 of 9What the models said about Cognism
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Data quality gaps outside the "Diamond Data" verified subset; Limited US coverage” MiniMax M2.5 · negative prompt · hard negative
“Avoid enterprise tools like ZoomInfo/Cognism ($15K+/yr)—not budget-friendly” Grok 4.1 Fast · budget prompt · hard negative
“I'd generally recommend Cognism if your priority is high-quality contact data, CRM enrichment, and compliance-conscious prospecting” GPT-5.4 mini · paraphrase prompt · first choice
“For mid-market companies, Apollo.io, Amplemarket, or Cognism offer a good balance of features and price depending on geography.” Claude Haiku 4.5 · direct prompt · first choice
What the models said about ZoomInfo
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.