GTM AI Index
Index GTM data and infrastructure Enrichment › Cleanlist vs ZoomInfo
Data enrichment · September 2026 Edition

Cleanlist vs ZoomInfo

Two of twelve models named Cleanlist first on the direct prompt; zero named ZoomInfo. Cleanlist was named by eight of the twelve models and ZoomInfo by twelve and Cleanlist carries 20 labels and ZoomInfo 52, so the shares are not directly comparable.

Cleanlist

accepted challenger

Named in six categories this edition.

ZoomInfo

criticized challenger

Vancouver, Washington, United States, founded 2000. Named in eighteen categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%56%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 10; printed, not drawn.
Labels2052A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cleanlist reading right to left. Rank and label count are printed, not drawn.Apollo.io was named alongside these two in eleven of the twelve direct answers. Apollo.io vs Cleanlist · Apollo.io vs ZoomInfo · Clay vs Cleanlist

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CleanlistFirst choices, of twelve modelsZoomInfo
Direct208 against ZoomInfo
Paraphrase013 against ZoomInfo
Comparative122 against ZoomInfo
Budget-constrained003 against ZoomInfo
Scale-constrained003 against ZoomInfo
Negative0010 against ZoomInfo
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Cleanlist and ZoomInfo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Cleanlist ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cleanlist on the left and ZoomInfo on the right.

The direct prompt

The plain question, one answer per model, grouped by where Cleanlist and ZoomInfo stood in it.

Cleanlist first, ZoomInfo an alternative

2 of 12 modelsZoomInfo was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashCleanlist alternatives: Apollo.io, Clay, Snov.io, UpLead
MiniMax M2.5Apollo.io, Cleanlist alternatives: Amplemarket, Cognism, ZoomInfo

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarApollo.io alternatives: Clay, Cognism, UpLead, ZoomInfo
Grok 4.1 FastApollo.io alternatives: Clay, Cleanlist, UpLead
Mistral SmallApollo.io alternatives: Cleanlist, UpLead
Kimi K2Apollo.io alternatives: Cleanlist, Cognism, UpLead

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Amplemarket, Apollo.io, Cognism
GPT-5.4 miniApollo.io alternatives: Clearbit/HubSpot-native enrichment, Cognism
Gemini 3.5 FlashApollo.io, Clay alternatives: Cognism, HubSpot Breeze Intelligence
Llama 4 Maverickno first choice
Qwen 3.7 FlashApollo.io alternatives: Cognism, HubSpot Breeze Intelligence, UpLead
GLM 4.7 FlashXApollo.io alternatives: Clay, Cognism, Lusha, UpLead

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Cleanlist0%#7 of 10
ZoomInfo0%#10 of 10
The full small business standing →
Mid-marketThe figures above
Cleanlist leads by two points.
Cleanlist4%#5 of 10
ZoomInfo2%#7 of 10
The full mid-market standing →
Enterprise
The order flips: ZoomInfo leads at enterprise.
ZoomInfo46%#1 of 9
Cleanlist2%#– of 9
The full enterprise standing →

What the models said about Cleanlist

No label in this category carried a quote.

What the models said about ZoomInfo

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.