Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 14 of 80, unchanged
2 categories · Named, not rankedYoast SEO
16Judge labels
1First choices
3Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Yoast SEO was named 8 times in SEO and 1 other category, where Semrush led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business14 of 84
2%7 labels
under the label threshold
Mid-market22 of 78
0%7 labels
under the label threshold
Enterprise56 of 59
0%1 label
under the label threshold
In seo · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Yoast SEO for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SEO and content optimization platforms | Marketing | 0% | 22 of 78 | 14% | 7 | under 10 labels · led by Semrush at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 106 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Yoast SEO held within the floor in all two categories: no change cleared 11 points.
Best category · SEO · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 22 of 71
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 69 → 55 of 58
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SEO | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 22 of 78 |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 106 of 135, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Yoast SEO across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Yoast SEO across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained9 labels1
Scale-constrained0 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Excellent for on-page/content optimization (readability scores, keyword placement)” Grok 4.1 Fast · SEO · budget prompt · alternative
“Yoast SEO - $118.80/year, with a solid free option for basic optimization” Llama 4 Maverick · SEO · budget prompt · alternative
“Yoast SEO or Rank Math work best as WordPress-only optimization layers” Claude Haiku 4.5 · SEO · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Yoast (default settings) ... Do not rely solely on "green lights" within these plugins.” Qwen 3.7 Flash · SEO · negative prompt · soft negative
Named alongside
The products named in the same answers as Yoast SEO, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yoast SEO was named but was not.ShowHide
Named alongside
The products named in the same answers as Yoast SEO, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yoast SEO was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Yoast SEO. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 16 answers that named Yoast SEO and are not a share of its labels.
Domains cited
trysight.ai9
blog.hubspot.com7
onelittleweb.com7
airops.com5
rankability.com4
therankmasters.com4
zapier.com4
coaxsoft.com3
content-and-marketing.com3
eesel.ai3
Forty-nine of the forty-nine domain citations in answers naming Yoast SEO came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
yoast.com is not in Google's top ten for any of the category's searches. In the answers, Yoast SEO takes 0% of first choices and Semrush takes 21%.ShowHide
Search and answers
yoast.com is not in Google's top ten for any of the category's searches. In the answers, Yoast SEO takes 0% of first choices and Semrush takes 21%.
ShowHideIn search
Google, US estimatesPosition for “seo and content optimization platform”
–
not in the top ten
Position for “best seo and content optimization platform”
–
not in the top ten
- Searches for its name, Google
- 4,400 a month (“yoast seo”)
- AI search demand for its name, est.
- 601 a month
- Organic visits to its site
- about 145,495 a month
- Searches its site ranks for
- 10,411 · 1,501 in the top three
- Sites linking to it
- 56,994
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 22 of 78 in SEO
Segment leader
21%
Semrush
- First choices
- 1 across its categories
- Named in
- 16 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on yoast.com
4,420
subdomains included
Content
1,340
counted in the table below
Documentation
2,071
Product · Integration
71 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 807 | 12 | 2026-09-17 | SEO | |
| Webinar or virtual event | 176 | 9 | 2026-11-10 | SEO | |
| Podcast or video | 131 | 4 | 2026-09-17 | SEO | |
| News or press | 115 | 0 | 2026-03-04 | SEO | |
| Glossary or explainer | 64 | 0 | 2026-06-08 | SEO | |
| Report or ebook | 13 | 0 | 2025-05-22 | SEO | |
| Case study | 9 | 0 | 2026-06-23 | SEO | |
| Conference or event | 9 | 6 | 2026-11-17 | ||
| Comparison | 9 | 1 | 2026-09-02 | SEO | |
| Template or tool | 7 | 0 | 2025-09-01 | SEO |
Most recent
- 2026-11-17Ai live 2026 conference or event
- 2026-11-12Wordcamp nederland 2026 conference or event
- 2026-11-10Seo for beginners webinar november 10 webinar or virtual event
- 2026-10-29Introduction to yoast seo webinar october 29 webinar or virtual event
- 2026-10-14Seo for beginners webinar 14 october 2026 webinar or virtual event
- 2026-10-13Spotlight 2026 conference or event
Events in person
Upcoming
- November 12, 2026 to November 13, 2026WordCamp Nederland 2026Madurodam, The Hague, The Netherlands · sponsors
Last twelve months
- October 3, 2026 to October 4, 2026WordCamp Rajasthan 2026Rajasthan International Center, Jaipur, India · sponsored
- July 16, 2026 to December 31, 2026WordPress Campus Connect Uganda 2026Uganda · sponsored
As the event pages on yoast.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page yoast.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Yoast SEO
What the judge wrote, as written, with how often. The vendor table decides that these count as Yoast SEO; a claim can dispute any of them.
Yoast 2WordPress + Yoast SEO 1Yoast Premium 1Yoast SEO (free version) 1
Follow Yoast SEO
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Yoast BV is the company behind Yoast SEO.ShowHide
The company
Yoast BV is the company behind Yoast SEO.
ShowHideOn record
Wikidata- Website
- yoast.com
- Headquarters
- Wijchen, Netherlands
- Founded
- 2010
- Employees
- about 100 (2018)
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- #1 WordPress SEO plugin
- For
- WordPress
- Price stated
- FREE yoast.com/case-studies
- Free plan or trial
- Try our free plugin today! yoast.com
- Customers named
- StuurluiMama Piniata
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Yoast SEO's own pages state, read September 28, 2026: yoast.com, yoast.com/tag/security, yoast.com/features, yoast.com/case-studies, yoast.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Yoast SEO's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Yoast SEO, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Yoast SEO by email, built from the raw record of the edition. It shows:
- where Yoast SEO is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Yoast SEO, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.