GTM AI Index

Index › Vendors › Square Loyalty · September 2026 Edition

1 category · Named, not ranked

Square Loyalty

10Judge labels

1First choices

0Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Square Loyalty was named 4 times in Loyalty, where Smile.io led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business17 of 119

under the label threshold

Mid-market11 of 124

under the label threshold

Enterprisenot named

No model named it for this buyer.

In loyalty · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Square Loyalty for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Loyalty, advocacy and referrals	Marketing	2%	11 of 124	0%	4	under 10 labels · led by Smile.io at 24%

Movement

This is the first edition on this tier, so no move can be computed for Square Loyalty yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square Loyalty across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	0	0
Mistral Small	1	0	1
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained7 labels1

Scale-constrained0 labelsNone

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“1. Square Loyalty (Free Tier) - Cost: $0/month for up to 500 active members” Mistral Small · Loyalty · budget prompt · first choice

“if you already use Square POS, since it is described as the best fit for businesses already in that ecosystem” Perplexity Sonar · Loyalty · budget prompt · alternative

“Best for Brick-and-Mortar / Physical Stores: Square Loyalty” DeepSeek V4 Flash · Loyalty · budget prompt · alternative

“Runner-up: Square Loyalty” GLM 4.7 FlashX · Loyalty · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Square Loyalty, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square Loyalty was named but was not.

ProductSame answerTook the first choice insteadHead to head

Smile.io10 of 107Not in the top three

ReferralCandy5 of 100Not in the top three

Friendbuy4 of 100Not in the top three

Yotpo4 of 100Not in the top three

Loyalty Gator3 of 100Not in the top three

LoyaltyLion3 of 100Not in the top three

Loyalzoo2 of 101Not in the top three

FirstPromoter2 of 100Not in the top three

Fivestars2 of 100Not in the top three

Joy Rewards2 of 100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square Loyalty. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 10 answers that named Square Loyalty and are not a share of its labels.

Domains cited

avada.io2

bonusqr.com2

happyrewards.io2

learn.g2.com2

loyaltypass.co2

netguru.com2

openloyalty.io2

raftlabs.com2

softwareadvice.com2

universell.us2

Twenty of the twenty domain citations in answers naming Square Loyalty came from somebody else's page.

Pages cited

avada.io/blog/loyalty-programs-for-small-businesses2

happyrewards.io/customer-loyalty-apps-comparison2

loyaltypass.co/blog/guide/best-loyalty-program-software-small-business2

netguru.com/blog/best-customer-loyalty-software-platforms2

openloyalty.io/insider/best-loyalty-management-software2

openloyalty.io/insider/best-loyalty-software-comparison-guide2

raftlabs.com/blog/top-customer-loyalty-software2

softwareadvice.com/customer-loyalty2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square Loyalty's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square Loyalty, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at square.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.