Every category where a model named Shopify OMS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Order management systems	Revenue operations	0%	28 of 131	12%	8	under 10 labels · led by Zoho Inventory at 25%

Movement

This is the first edition on this tier, so no move can be computed for Shopify OMS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Shopify OMS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	2	0	2
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase2 labelsNone

Comparative11 labels2not counted in share

Budget-constrained4 labelsNone

Scale-constrained2 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative28 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Small-to-medium e-commerce businesses, especially those already on Shopify” DeepSeek V4 Flash · Order management · comparative prompt · alternative

“Choose Shopify instead if you already sell primarily through a Shopify store” GPT-6 Luna · Order management · budget prompt · alternative

“Best for: Small D2C brands using Shopify” Kimi K2 · Order management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“You are likely past the point where simple ecommerce plug-ins (like standard Shopify or WooCommerce apps) can handle your volume” Gemini 3.5 Flash · Order management · scale prompt · soft negative

Named alongside

The products named in the same answers as Shopify OMS, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shopify OMS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Zoho Inventory13 of 278Not among the top eight

Brightpearl10 of 271Not among the top eight

NetSuite Order Management10 of 271Not among the top eight

QuickBooks Commerce6 of 270Not among the top eight

Cin7 Core5 of 272Not among the top eight

ShipStation5 of 271Not among the top eight

Linnworks5 of 270Not among the top eight

Salesforce Order Management5 of 270Not among the top eight

Fluent Order Management4 of 272Not among the top eight

Cin74 of 271Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shopify OMS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 27 answers that named Shopify OMS and are not a share of its labels.

Domains cited

learn.g2.com11

tkturners.com10

capterra.com9

clickup.com9

afosto.com8

theretailexec.com8

shopify.comYour site7

gitnux.org6

monday.com6

mrpeasy.com6

Seventy-three of the eighty domain citations in answers naming Shopify OMS came from somebody else's page.

Pages cited

learn.g2.com/best-order-management-software11

tkturners.com/blog/order-management-system-comparison-2024-find-the-right-solution-for-you10

capterra.com/resources/best-order-management-software-small-business9

clickup.com/blog/order-management-software9

afosto.com/blog/order-management-software-20248

mrpeasy.com/blog/best-order-management-software6

selecthub.com/inventory-management/order-management-software5

spotsaas.com/blog/best-order-management-software5

Pages are listed as the models cited them.

Search and answers

shopify.com is not in Google's top ten for any of the category's searches. In the answers, Shopify OMS takes 0% of first choices and Zoho Inventory takes 25%.

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In search

Google, US estimates

Position for “order management system”

–

not in the top ten

Position for “best order management system”

–

not in the top ten

Searches for its name, Google: 40 a month (“shopify oms”)
AI search demand for its name, est.: 3 a month
Organic visits to its site: about 3,486,997 a month
Searches its site ranks for: 307,288 · 17,862 in the top three
Sites linking to it: 2,780,345
Paid Google search: 24 searches its ads show for, about 337 clicks and $3,351 a month (estimate)

Ads on GoogleDetailLess

110+ ads · 70 text, 38 video, 2 image · 110 shown in the last 30 days

First shown August 2022, as Shopify Inc., verified. Ads started 2025-10 to 2026-09: 49 in the year, 61 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 28 of 131 in order management

Segment leader

25%

Zoho Inventory

First choices: 1 across its categories
Named in: 27 answers
Its own site cited: in 23 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on shopify.com

33,431

subdomains included

Content

19,600

counted in the table below

Documentation

6,632

Product · Integration

24 · 13

Kind	Pages	Last 90 days	Latest
Blog	16,595	4	2026-09-28
Conference or event	1,020	2	2026-07-02
Glossary or explainer	698	27	2026-09-22
Comparison	467	undated
Report or ebook	226	12	2026-09-15
Case study	212	undated
Webinar or virtual event	165	undated
Template or tool	106	undated
Podcast or video	94	15	2026-08-26
News or press	17	0	2026-04-29

Most recent

2026-09-28Organic growth meaning blog
2026-09-24Admin new look blog
2026-09-22What is link payment glossary or explainer
2026-09-22What is quickbooks glossary or explainer
2026-09-22101 ecommerce basics glossary or explainer
2026-09-22What is link payment glossary or explainer

How it is countedHide how it is counted

Every page shopify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Shopify OMS

What the judge wrote, as written, with how often. The vendor table decides that these count as Shopify OMS; a claim can dispute any of them.

Shopify 4Shopify Plus 1

Follow Shopify OMS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shopify is the company behind Shopify OMS.

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On record

Wikidata

Website: shopify.com
Headquarters: Ottawa, Canada
Founded: 2006
Employees: about 8,300 (2023)
Ownership: Public, SHOP on Toronto Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shopify OMS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shopify OMS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shopify OMS by email, built from the raw record of the edition. It shows:

where Shopify OMS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Shopify OMS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.