Every category where a model named Brightpearl for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Order management systems	Revenue operations	5%	5 of 131	0%	31	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Brightpearl yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Brightpearl across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	4	0	4
Perplexity Sonar	1	0	1	2
Grok 4.1 Fast	0	3	0	3
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	3	0	3
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	3	1	4
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	1	3	4
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labels2

Paraphrase10 labelsNone

Comparative12 labelsNone

Budget-constrained3 labels1

Scale-constrained5 labels1

Negative4 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with a demo of Brightpearl and Cin7, as they're the most mid-market focused and have proven track records.” GLM 4.7 FlashX · Order management · direct prompt · first choice

“the strongest single default choice in the results is Brightpearl” Perplexity Sonar · Order management · direct prompt · first choice

“Wholesale/distribution with complex pricing, kits and B2B storefronts: Brightpearl is commonly grouped with NetSuite for mid-market B2B.” Muse Glimmer 30B · Order management · direct prompt · alternative

“If you are a high-volume merchant looking for plug-and-play e-commerce integrations and deep automation: Choose Brightpearl.” Gemini 3.5 Flash · Order management · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Brightpearl, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brightpearl was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

NetSuite Order Management22 of 483Compare →

Salesforce Order Management19 of 480Not among the top eight

Zoho Inventory13 of 486Compare →

Cin7 Omni13 of 482Compare →

Kibo Order Management12 of 483Compare →

Shopify OMS10 of 480Not among the top eight

Oracle NetSuite9 of 483Compare →

Cin79 of 480Not among the top eight

Kibo Commerce8 of 482Compare →

Manhattan Active Omni7 of 483Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brightpearl. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 48 answers that named Brightpearl and are not a share of its labels.

Domains cited

theretailexec.com31

learn.g2.com25

manh.com21

kibocommerce.com18

shopify.com17

larksuite.com16

monday.com16

clickpost.ai15

gitnux.org15

capterra.com14

188 of the 188 domain citations in answers naming Brightpearl came from somebody else's page.

Pages cited

learn.g2.com/best-order-management-software25

manh.com/our-insights/resources/articles/best-order-management-software-oms-compared21

theretailexec.com/tools/best-enterprise-order-management-system19

kibocommerce.com/blog/best-order-management-systems16

clickpost.ai/blog/order-management-software15

tkturners.com/blog/order-management-system-comparison-2024-find-the-right-solution-for-you14

verifiedmarketresearch.com/blog/best-order-management-software14

flow.space/blog/best-order-management-software13

Pages are listed as the models cited them.

Search and answers

brightpearl.com is not in Google's top ten for any of the category's searches. In the answers, Brightpearl takes 5% of first choices and Zoho Inventory takes 25%.

ShowHide

In search

Google, US estimates

Position for “order management system”

–

not in the top ten

Position for “best order management system”

–

not in the top ten

Searches for its name, Google: 1,300 a month (“brightpearl”)
AI search demand for its name, est.: 20 a month
Organic visits to its site: about 36,511 a month
Searches its site ranks for: 7,094 · 300 in the top three
Sites linking to it: 4,028
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

67 ads · 67 text · 47 shown in the last 30 days

First shown January 2024, as iProspect, verified. Ads started 2025-11 to 2026-10: 3 in the year, 64 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 131 in order management

Segment leader

25%

Zoho Inventory

First choices: 4 across its categories
Named in: 48 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on brightpearl.com

1,039

subdomains included

Content

682

counted in the table below

Documentation

Product · Integration

0 · 85

Kind	Pages	Last 90 days	Latest
Blog	479	10	2026-09-22
Case study	108	3	2026-09-25
News or press	34	0	2021-11-01
Comparison	24	2	2026-09-24
Glossary or explainer	13	0	2026-05-18
Podcast or video	10	0	2023-10-19
Webinar or virtual event	8	undated
Template or tool	3	0	2018-11-05
Conference or event	2	undated
Report or ebook	1	undated

Most recent

2026-09-25Oskars wooden ark group case study
2026-09-24B2b fulfillment vs b2c fulfillment comparison
2026-09-22Best warehouse automation software blog
2026-09-17Wave picking vs batch picking comparison
2026-09-15Best warehouse management systems blog
2026-09-10Warehousing logistics blog

How it is countedHide how it is counted

Every page brightpearl.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Brightpearl

What the judge wrote, as written, with how often. The vendor table decides that these count as Brightpearl; a claim can dispute any of them.

Brightpearl (by Sage) 5Brightpearl by Sage 1

Follow Brightpearl

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Brightpearl is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly.
brightpearl.com
For: Multi-channel merchants and wholesalers
brightpearl.com
Free plan or trial: Book a free demo today brightpearl.com
Certifications: Certified Shopify Partnerrecognized by major e-commerce technologies such as Shopify Plus as a Global ERP PartnerBigCommerce Elite Partner
Hosting: Europe, Africa: Dublin, IrelandROW: Virginia, USA
Customers named: Oskar’s Wooden Ark GroupRep FitnessSnow’sUSA LabNooz OpticsBond TouchLovepopCleva Europe
Not stated on the pages read: Price, starting price, integrations

What Brightpearl's own pages state, read October 6, 2026: brightpearl.com, brightpearl.com/pricing, brightpearl.com/security, brightpearl.com/customer-stories, brightpearl.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brightpearl's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brightpearl, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Brightpearl by email, built from the raw record of the edition. It shows:

where Brightpearl is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Brightpearl, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.