GTM AI Index

Index › Vendors › Matillion · September 2026 Edition

2 categories · Named, not ranked

Matillion

20Judge labels

0First choices

3Negative labels

10 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

9 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Matillion was named 9 times in DMP and 1 other category, where Segment led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market37 of 183

under the label threshold

Enterprise81 of 174

under the label threshold

In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Matillion for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	0%	37 of 183	0%	8	under 10 labels · led by Segment at 18%
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	61 of 100	0%	1	under 10 labels · led by Hightouch at 42%

Movement

This is the first edition on this tier, so no move can be computed for Matillion yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Matillion across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	1	1
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	0	0
Mistral Small	0	1	1
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	1	1
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative12 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cloud-native, fast deployment (enhanced with Maia AI agents); not storage/analytics” DeepSeek V4 Flash · DMP · comparative prompt · alternative

“Managed ingestion: Fivetran or Matillion.” Perplexity Sonar · DMP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Matillion, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matillion was named but was not.

ProductSame answerTook the first choice insteadHead to head

Fivetran14 of 200Not in the top three

Snowflake13 of 206Not in the top three

Databricks13 of 202Not in the top three

BigQuery12 of 202Not in the top three

Collibra9 of 201Not in the top three

dbt9 of 200Not in the top three

Alation7 of 200Not in the top three

Informatica IDMC7 of 200Not in the top three

Microsoft Fabric7 of 200Not in the top three

Microsoft Purview7 of 200Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Matillion. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 20 answers that named Matillion and are not a share of its labels.

Domains cited

blog.hubspot.com2

domo.com2

fortegrp.com2

gitnux.org2

improvado.io2

matillion.comYour site2

solutionsreview.com2

techdogs.com2

cio.com1

clickup.com1

Sixteen of the eighteen domain citations in answers naming Matillion came from somebody else's page.

Pages cited

blog.hubspot.com/service/data-management-platform2

domo.com/learn/article/best-data-management-platforms2

fortegrp.com/insights/top-19-data-management-tools-platforms-in-the-usa2

matillion.com/learn/blog/data-management-platforms2

techdogs.com/top-10-technology-rankings/top-10-data-platforms2

cio.com/article/400684/top-data-management-platforms.html1

clickup.com/blog/data-management-tools1

data.world/resources/compare/data-management-tools1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matillion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matillion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at matillion.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.