Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 113 of 161, unchanged
2 categories · Named, not rankedMatillion
12Judge labels
0First choices
0Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Matillion was named 5 times in DMP and 1 other category, where Segment led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business119 of 171
0%1 label
under the label threshold
Mid-market47 of 159
0%3 labels
under the label threshold
Enterprise45 of 151
0%2 labels
under the label threshold
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Matillion for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 0% | 47 of 159 | 0% | 3 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 40 of 83 | 0% | 2 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Matillion held within the floor in all two categories: no change cleared 11 points.
Best category · DMP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 48 of 150
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 40 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 47 of 159 |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 59 → 40 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Matillion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Matillion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained0 labelsNone
Scale-constrained3 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“e.g., Matillion for cloud ETL” Grok 4.20 · DMP · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Matillion, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matillion was named but was not.ShowHide
Named alongside
The products named in the same answers as Matillion, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matillion was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Matillion. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 12 answers that named Matillion and are not a share of its labels.
Domains cited
improvado.io6
guideflow.com5
matillion.comYour site4
cdp.com3
fivetran.com3
g2.com3
ask-luca.com2
aws.amazon.com2
cio.com2
coffee.ai2
Twenty-eight of the thirty-two domain citations in answers naming Matillion came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
matillion.com ranks 9 on Google for the category's searches. In the answers, Matillion takes 0% of first choices and Segment takes 37%.ShowHide
Search and answers
matillion.com ranks 9 on Google for the category's searches. In the answers, Matillion takes 0% of first choices and Segment takes 37%.
ShowHideIn search
Google, US estimatesPosition for “data management platform for audiences”
9
Position for “best data management platform for audiences”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“matillion”)
- AI search demand for its name, est.
- 132 a month
- Organic visits to its site
- about 25,032 a month
- Searches its site ranks for
- 5,323 · 354 in the top three
- Sites linking to it
- 4,242
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 47 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 0 across its categories
- Named in
- 12 answers
- Its own site cited
- in 10 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on matillion.com
2,358
subdomains included
Content
1,173
counted in the table below
Documentation
888
Product · Integration
20 · 7
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 700 | 0 | 2026-03-26 | CRM | |
| News or press | 114 | 1 | 2026-08-04 | ||
| Case study | 86 | 0 | 2025-05-30 | ||
| Podcast or video | 70 | 0 | 2026-02-13 | ||
| Report or ebook | 60 | 0 | 2025-11-19 | CDP | |
| Glossary or explainer | 60 | 0 | 2025-10-14 | DMP | |
| Comparison | 38 | 0 | 2025-08-05 | CDP | |
| Conference or event | 26 | 0 | 2025-07-29 | ||
| Webinar or virtual event | 19 | 0 | 2025-11-04 |
Most recent
- 2026-08-04Matillion unveils new ceo news or press
- 2026-03-26Matillion launches maias migration agent blog
- 2026-03-11Matillion appoints tim oneil as chief revenue officer news or press
- 2026-02-13Accelerating ai driven executive insights podcast or video
- 2026-02-1216x faster data workflows podcast or video
- 2026-02-11Data democratisation without losing control blog
How it is countedHide how it is counted
Every page matillion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Matillion
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Matillion is its own company.ShowHide
The company
Matillion is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Cloud-Native Data Integration With AI Built In
- For
- data teams
- Price stated
- No matter your plan, you only pay for the work that gets done through our consumption-based credit system matillion.com/pricing
- Free plan or trial
- Try free; Start a free trial; Maia is available to trial for free today matillion.com/pricing
- Integrations claimed
- 150 matillion.com/solutions/etl
- Certifications
- SOC1 TYPE2SOC2 TYPE2SOC3 ReportISO 27001 : 2022PCI DSS 4.0.1CSA Star
- Customers named
- CiscoJuniper NetworksTUIAutodeskDocu SignCisco HPwu bigSlack HP
- Not stated on the pages read
- Starting price, hosting
What Matillion's own pages state, read September 28, 2026: matillion.com, matillion.com/pricing, trust.matillion.com, matillion.com/solutions/etl, matillion.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matillion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matillion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Matillion by email, built from the raw record of the edition. It shows:
- where Matillion is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Matillion, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.