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GTM AI Index
Index › Products › Mailchimp's free tier · October 2026 Edition
2 categories · Named, not ranked

Mailchimp's free tier

2Judge labels
0First choices
1Negative labels
2 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Mailchimp's free tier was named 2 times in AI marketing agents and 1 other category, where HubSpot Breeze led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ai marketing agents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Mailchimp's free tier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI marketing agentsMarketing0%96 of 1570%1under 10 labels · led by HubSpot Breeze at 24%
Marketing automation and campaign managementMarketing0%53 of 59100%1under 10 labels · led by HubSpot Marketing Hub at 63%newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Mailchimp's free tier yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Mailchimp's free tier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.2001001
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Mailchimp Free (Best for simple email starters)” Grok 4.20 · AI marketing agents · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Mailchimp\u2019s free tier if you need true automation, because the free plan has no marketing automation flows” Perplexity Sonar · Marketing automation · negative prompt · hard negative

Named alongside

The products named in the same answers as Mailchimp's free tier, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mailchimp's free tier was named but was not.
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ProductSame answerTook the first choice insteadHead to head
HubSpot's free Marketing Hub1 of 21Not among the top eight
AWeber1 of 20Not among the top eight
Adobe Marketo Engage1 of 20Not among the top eight
Brevo1 of 20Not among the top eight
Canva Magic Studio1 of 20Not among the top eight
Lindy1 of 20Not among the top eight
Omnisend1 of 20Not among the top eight
SEnuke TNG1 of 20Not among the top eight
Simplified1 of 20Not among the top eight
Zapier1 of 20Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Mailchimp's free tier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Mailchimp's free tier and are not a share of its labels.

Domains cited

blog.hubspot.com2
hubspot.com2
mailchimp.comYour site2
1mind.com1
activecampaign.com1
averi.ai1
checkthat.ai1
competitors.app1
digitalapplied.com1
dupple.com1

Eleven of the thirteen domain citations in answers naming Mailchimp's free tier came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

mailchimp.com is not in Google's top ten for any of the category's searches. In the answers, Mailchimp's free tier takes 0% of first choices and HubSpot Breeze takes 24%.
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In search

Google, US estimates
Position for “ai marketing agent”
–
not in the top ten
Position for “best ai marketing agent”
–
not in the top ten
Organic visits to its site
about 1,931,402 a month
Searches its site ranks for
107,032 · 9,488 in the top three
Sites linking to it
479,356
Paid Google search
5 searches its ads show for, about 29 clicks and $1,214 a month (estimate)
Ads on GoogleDetailLess
107+ ads · 105 text, 1 image, 1 video · 107 shown in the last 30 days

First shown March 2026, as Mailchimp, verified. Ads started 2025-10 to 2026-09: 107 in the year. 13 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 96 of 157 in AI marketing agents
Segment leader
24%
HubSpot Breeze
First choices
0 across its categories
Named in
2 answers
Its own site cited
in 2 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on mailchimp.com
5,551
subdomains included
Content
3,116
counted in the table below
Documentation
1,272
Product · Integration
81 · 336
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,60302026-05-27
Glossary or explainer12212026-08-24
News or press9902026-06-17
Comparison9112026-08-24
Case study7802025-03-21
Report or ebook6302020-07-06
Template or tool2902017-11-02
Webinar or virtual event21undated
Podcast or video6undated
Conference or event402016-09-20
How it is countedHide how it is counted

Every page mailchimp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Mailchimp's free tier

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Mailchimp is the company behind Mailchimp's free tier.
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On record

Wikidata
Headquarters
Atlanta, United States
Founded
2001
Employees
about 800
Ownership
Part of Intuit

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Email & SMS marketing _minus the learning curve_
For
Businesses
Price stated
basic Free plans mailchimp.com
Starting price
0 mailchimp.com
Free plan or trial
basic Free plan mailchimp.com
Integrations claimed
300 mailchimp.com
Certifications
CISPSDPDISCSOC 2ISO 27001VPAT
Hosting
United States
Not stated on the pages read
Customers

What Mailchimp's free tier's own pages state, read October 5, 2026: mailchimp.com, mailchimp.com/pricing/marketing, mailchimp.com/about/security, mailchimp.com/features, mailchimp.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mailchimp's free tier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mailchimp's free tier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Mailchimp's free tier by email, built from the raw record of the edition. It shows:

  • where Mailchimp's free tier is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Mailchimp's free tier, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at mailchimp.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.