GTM AI Index
Index Vendors › IBM Cognos Analytics · September 2026 Edition
1 category · Named, not ranked

IBM Cognos Analytics

13Judge labels
0First choices
7Negative labels
8 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. IBM Cognos Analytics was named 4 times in BI & dashboards, where Microsoft Power BI led with 62%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named IBM Cognos Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Dashboards and data visualizationGTM data and infrastructure0%73 of 73100%4under 10 labels · led by Microsoft Power BI at 62%

Movement

This is the first edition on this tier, so no move can be computed for IBM Cognos Analytics yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated IBM Cognos Analytics across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.1 Fast00000
Mistral Small00011
DeepSeek V4 Flash00011
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200011
GLM 4.7 FlashX00000
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Support for 11.2.4 and older ended April 30, 2026... No more security patches or bug fixes” DeepSeek V4 Flash · BI & dashboards · negative prompt · hard negative
“Why to avoid: Forced upgrades required to stay supported; Shrinking talent pool” Kimi K2 · BI & dashboards · negative prompt · hard negative
“Why to avoid: Complex setup, steep learning curve, high cost” Mistral Small · BI & dashboards · negative prompt · hard negative
“highlight complexity, expensive licensing, and outdated or heavy interfaces as common drawbacks” Perplexity Sonar · BI & dashboards · negative prompt · soft negative

Named alongside

The products named in the same answers as IBM Cognos Analytics, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM Cognos Analytics was named but was not.
ProductSame answerTook the first choice insteadHead to head
Microsoft Power BI13 of 136Not in the top three
Tableau13 of 130Not in the top three
Domo11 of 130Not in the top three
Looker10 of 130Not in the top three
Metabase8 of 131Not in the top three
MicroStrategy8 of 130Not in the top three
Qlik Sense8 of 130Not in the top three
ThoughtSpot8 of 130Not in the top three
Sisense7 of 130Not in the top three
Zoho Analytics5 of 131Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named IBM Cognos Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 13 answers that named IBM Cognos Analytics and are not a share of its labels.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM Cognos Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM Cognos Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at the vendor's own domain is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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