Small businessgoneNot named this edition; 2% in September 2026.
0%from 2% in September 2026
Inside the floor by 9 pointsNot ranked
1 category · Named, not rankedHubSpot Free Plan
1Judge labels
1First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Free Plan was named 1 time in Content marketing, where HubSpot Content Hub led with 33%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market21 of 135
2%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot Free Plan for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content marketing platforms | Marketing | 2% | 21 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 2% now. |
Movement
Since September 2026, HubSpot Free Plan held within the floor in its one category: no change cleared 11 points.
Best category · Content marketing · by segment
Mid-marketnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 17 of 134, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Content marketing | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 21 of 135, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot Free Plan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot Free Plan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 label1
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative1 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“1) HubSpot Free Plan (All-in-One Starter) Best for: Small teams that want an all-in-one platform for websites, blogs, email, and analytics without paying anything upfront.” GLM 4.7 FlashX · Content marketing · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as HubSpot Free Plan, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Free Plan was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot Free Plan, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Free Plan was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot Free Plan. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1 of the 1 answers that named HubSpot Free Plan and are not a share of its labels.
Domains cited
blog.hubspot.comYour site1
brafton.com1
buffer.com1
capterra.com1
designrush.com1
dupple.com1
hubspot.comYour site1
larksuite.com1
learn.g2.com1
management.org1
Eight of the ten domain citations in answers naming HubSpot Free Plan came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot Free Plan takes 2% of first choices and HubSpot Content Hub takes 33%.ShowHide
Search and answers
hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot Free Plan takes 2% of first choices and HubSpot Content Hub takes 33%.
ShowHideIn search
Google, US estimatesPosition for “content marketing platform”
–
not in the top ten
Position for “best content marketing platform”
–
not in the top ten
- Organic visits to its site
- about 2,276,428 a month
- Searches its site ranks for
- 316,975 · 13,678 in the top three
- Sites linking to it
- 390,754
- Paid Google search
- 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)
In answers
This editionShare of first choices
2%
rank 21 of 135 in content marketing
Segment leader
33%
HubSpot Content Hub
- First choices
- 1 across its categories
- Named in
- 1 answers
- Its own site cited
- in 1 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hubspot.com
13,274
subdomains included
Content
10,894
counted in the table below
Documentation
681
Product · Integration
175 · 46
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 9,061 | 34 | 2026-09-23 | ||
| Case study | 771 | undated | |||
| Glossary or explainer | 345 | 4 | 2026-09-28 | ||
| Comparison | 287 | 38 | 2026-09-28 | ||
| Report or ebook | 167 | 3 | 2026-09-28 | ||
| Conference or event | 89 | 0 | 2026-06-05 | ||
| Template or tool | 52 | 3 | 2026-09-08 | ||
| Webinar or virtual event | 51 | 2 | 2026-08-07 | ||
| Podcast or video | 42 | 1 | 2026-09-14 | ||
| News or press | 29 | 1 | 2026-07-14 |
Most recent
- 2026-09-28What is digital transformation glossary or explainer
- 2026-09-28Facebook ad strategy report or ebook
- 2026-09-28Lead generation alternatives to cold calling comparison
- 2026-09-28Salesforce alternatives comparison
- 2026-09-23Best aeo checkers blog
- 2026-09-22Scrunch vs peec ai comparison
How it is countedHide how it is counted
Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow HubSpot Free Plan
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Free Plan.ShowHide
The company
HubSpot is the company behind HubSpot Free Plan.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The free HubSpot CRM helps businesses grow by storing foundational information, managing every relationship with contacts, and facilitating scalable personalized experiences.
- Free plan or trial
- free academy.hubspot.com/setting-up-hubspots-free-crm-features
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What HubSpot Free Plan's own pages state, read October 5, 2026: academy.hubspot.com/hubspot-free-tools, academy.hubspot.com/setting-up-hubspots-free-crm-features, academy.hubspot.com/lead-nurturing-with-hubspot-free-email, academy.hubspot.com/creating-free-landing-pages-with-hubspot-en, academy.hubspot.com/creating-free-landing-pages-with-hubspot-es. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Free Plan's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Free Plan, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Free Plan by email, built from the raw record of the edition. It shows:
- where HubSpot Free Plan is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Free Plan, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.