Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
1 category · Named, not rankedBuffer Free Plan
1Judge labels
0First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Buffer Free Plan was named 1 time in Content marketing, where HubSpot Content Hub led with 33%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market52 of 135
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Buffer Free Plan for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content marketing platforms | Marketing | 0% | 52 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Buffer Free Plan held within the floor in its one category: no change cleared 11 points.
Best category · Content marketing · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 48 of 134, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 135, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Buffer Free Plan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Buffer Free Plan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative1 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Buffer's free plan is ideal for solopreneurs and small businesses that need reliable scheduling, basic analytics, and AI assistance without paying a cent.” GLM 4.7 FlashX · Content marketing · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Buffer Free Plan, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and Buffer Free Plan was named but was not.ShowHide
Named alongside
The products named in the same answers as Buffer Free Plan, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and Buffer Free Plan was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Buffer Free Plan. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1 of the 1 answers that named Buffer Free Plan and are not a share of its labels.
Domains cited
blog.hubspot.com1
brafton.com1
buffer.comYour site1
capterra.com1
designrush.com1
dupple.com1
hubspot.com1
larksuite.com1
learn.g2.com1
management.org1
Nine of the ten domain citations in answers naming Buffer Free Plan came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
buffer.com is not in Google's top ten for any of the category's searches. In the answers, Buffer Free Plan takes 0% of first choices and HubSpot Content Hub takes 33%.ShowHide
Search and answers
buffer.com is not in Google's top ten for any of the category's searches. In the answers, Buffer Free Plan takes 0% of first choices and HubSpot Content Hub takes 33%.
ShowHideIn search
Google, US estimatesPosition for “content marketing platform”
–
not in the top ten
Position for “best content marketing platform”
–
not in the top ten
- Organic visits to its site
- about 966,256 a month
- Searches its site ranks for
- 60,487 · 4,206 in the top three
- Sites linking to it
- 96,450
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 52 of 135 in content marketing
Segment leader
33%
HubSpot Content Hub
- First choices
- 0 across its categories
- Named in
- 1 answers
- Its own site cited
- in 1 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on buffer.com
3,661
subdomains included
Content
2,501
counted in the table below
Documentation
198
Product · Integration
0 · 25
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,314 | 98 | 2026-09-29 | ||
| Report or ebook | 79 | 19 | 2026-09-29 | ||
| Case study | 37 | 16 | 2026-09-24 | ||
| Comparison | 24 | 13 | 2026-09-29 | ||
| Podcast or video | 17 | 3 | 2026-09-29 | ||
| Conference or event | 13 | 1 | 2026-09-29 | ||
| Glossary or explainer | 7 | 1 | 2026-09-29 | ||
| News or press | 6 | 0 | 2026-03-10 | ||
| Template or tool | 3 | 2 | 2026-09-29 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-29All posts - Buffer Blog blog
- 2026-09-29Creator - Buffer Blog Posts blog
- 2026-09-29Flow - Buffer Blog Posts blog
- 2026-09-29Social Media Marketing - Buffer Blog Posts blog
- 2026-09-29Tools - Buffer Blog Posts blog
- 2026-09-2913+ Free Social Media Calendar Templates to Help You Plan Your Content blog
How it is countedHide how it is counted
Every page buffer.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Buffer Free Plan
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Buffer is the company behind Buffer Free Plan.ShowHide
The company
Buffer is the company behind Buffer Free Plan.
ShowHideOn record
Wikidata- Website
- buffer.com
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Use Buffer to manage your social media so that you can create and share your content everywhere, consistently.
- For
- individuals, creators, and small businesses
- Price stated
- forever free plan buffer.com
- Starting price
- Free buffer.com/pricing
- Free plan or trial
- forever free plan; No credit card needed. Free forever. buffer.com
- Customers named
- Kevin IndigDanny HieberJosh Allan DykstraJeff SimmonsDustin KuhnsHiding ElephantBen CampbellShivani Shah
- Not stated on the pages read
- Integrations, certifications, hosting
What Buffer Free Plan's own pages state, read October 5, 2026: buffer.com, buffer.com/pricing, buffer.com/features/social-media-calendar, buffer.com/resources/case-studies, buffer.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Buffer Free Plan's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Buffer Free Plan, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Buffer Free Plan by email, built from the raw record of the edition. It shows:
- where Buffer Free Plan is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Buffer Free Plan, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.