GTM AI Index

Index › Products › Coupa · October 2026 Edition

1 category · Named, not ranked

Coupa

3Judge labels

0First choices

1Negative labels

3 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Coupa was named 1 time in RFP response, where Loopio led with 25%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market72 of 82

under the label threshold

Enterprisenot named

No model named it for this buyer.

In rfp response · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Coupa for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
RFP response software	Sales	0%	72 of 82	100%	1	under 10 labels · led by Loopio at 25%

Movement

This is the first edition on this tier, so no move can be computed for Coupa yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Coupa across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.20	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative3 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms like SAP Ariba, Coupa, or Workday Sourcing ... Why to avoid: ... They do not.” Gemini 3.5 Flash · RFP response · negative prompt · hard negative

Named alongside

The products named in the same answers as Coupa, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SAP Ariba2 of 30Not among the top eight

Adobe Commerce1 of 31Not among the top eight

BigCommerce B2B Edition1 of 31Not among the top eight

1up1 of 30Not among the top eight

Amazon Business On-Demand1 of 30Not among the top eight

Arphie1 of 30Not among the top eight

Inventive AI1 of 30Not among the top eight

Jinba Flow1 of 30Not among the top eight

Loopio1 of 30Not among the top eight

Moxo1 of 30Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coupa. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 3 answers that named Coupa and are not a share of its labels.

Domains cited

arphie.ai1

autorfp.ai1

cobl.ai1

devopsschool.com1

g2.com1

ganintegrity.com1

gartner.com1

inventive.ai1

jinba.io1

moxo.com1

Ten of the ten domain citations in answers naming Coupa came from somebody else's page.

Pages cited

arphie.ai/blog/the-real-reason-rfp-automation-fails-and-how-to-fix-your-presales-bottlenec1

arphie.ai/blog/top-5-rfp-tools-for-streamlining-your-proposal-process1

autorfp.ai/blog/responsive-rfpio-pricing1

autorfp.ai/blog/rfp-best-practices1

cobl.ai/blog/best-rfp-software1

devopsschool.com/blog/top-10-order-management-systems-oms-features-pros-cons-comparison1

g2.com/products/loopio/reviews1

ganintegrity.com/resources/blog/9-red-flags-when-evaluating-compliance-software-vendors1

Pages are listed as the models cited them.

Search and answers

coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa takes 0% of first choices and Loopio takes 25%.

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In search

Google, US estimates

Position for “rfp response software”

–

not in the top ten

Position for “best rfp response software”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“coupa”)
AI search demand for its name, est.: 1,210 a month
Organic visits to its site: about 41,319 a month
Searches its site ranks for: 4,440 · 659 in the top three
Sites linking to it: 7,509
Paid Google search: 2 searches its ads show for, about 27 clicks and $339 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 65 image, 47 text, 8 video · 91 shown in the last 30 days

First shown September 2024, as Coupa Software Incorporated, verified. Ads started 2025-10 to 2026-09: 109 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 72 of 82 in RFP response

Segment leader

25%

Loopio

First choices: 0 across its categories
Named in: 3 answers
Its own site cited: in 2 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on coupa.com

4,007

subdomains included

Content

1,616

counted in the table below

Documentation

1,177

Product · Integration

63 · 113

Kind	Pages	Last 90 days	Categories named
Blog	924	undated	CLM
News or press	526	undated
Conference or event	111	undated
Case study	10	undated
Report or ebook	10	undated
Glossary or explainer	10	undated
Webinar or virtual event	9	undated
Comparison	7	undated
Template or tool	7	undated
Podcast or video	2	undated

Events in person

Last twelve months

October 28, 2026ExpoLas Vegas · hosted
October 28, 2026SessionsLas Vegas · hosted
October 27, 2026ExpoLas Vegas · hosted
October 27, 2026Oracle AI World keynoteLas Vegas · took part
October 27, 2026SessionsLas Vegas · hosted
October 27, 2026SuiteWorld product keynoteLas Vegas · hosted
October 27, 2026The PartyLas Vegas · hosted
October 26, 2026ExpoLas Vegas · hosted
October 26, 2026SessionsLas Vegas · hosted
October 26, 2026Oracle AI World keynoteLas Vegas · took part
October 26, 2026SuiteWorld opening keynoteLas Vegas · hosted
October 26, 2026Industry receptionLas Vegas · hosted
October 25, 2026 to October 28, 2026SuiteWorld 2026 | Las VegasCaesars Forum, Las Vegas, US · hosted
October 25, 2026Pre-event trainingLas Vegas · hosted
October 25, 2026Impact Lab: AI in ActionLas Vegas · hosted
October 25, 2026Welcome receptionLas Vegas · hosted
October 24, 2026Pre-event trainingLas Vegas · hosted
October 14, 2026 to October 15, 2026TechSolutionsPorte de Versailles, Paris, France · hosted
October 13, 2026Mexico City Executive Summit | 2026JW Marriott - Ciudad de México, Ciudad de México · took part

As the event pages on coupa.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page coupa.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Coupa

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Coupa.

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On record

Wikidata

Website: coupa.com
Headquarters: California, United States
Founded: 2006
Ownership: Public, COUP on Nasdaq

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: #1 AI Total Spend Management Platform
coupa.com
For: finance, procurement, and supply chain
coupa.com
Certifications: AICPA SOC ISOC IIPCIISO27001
Customers named: AstraZenecaTopgolfHiltonMicrosoftAmerican AirlinesUPSSchneider ElectricVanquis
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Coupa's own pages state, read September 28, 2026: coupa.com, coupa.com/resources/trust, coupa.com/platform, coupa.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coupa by email, built from the raw record of the edition. It shows:

where Coupa is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Coupa, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.