GTM AI Index

Index › Vendors › Coupa · September 2026 Edition

1 category · Named, not ranked

Coupa

11Judge labels

0First choices

4Negative labels

7 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Coupa was named 5 times in CLM, where PandaDoc led with 25%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business42 of 63

under the label threshold

Mid-market52 of 65

under the label threshold

Enterprise20 of 69

under the label threshold

In clm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Coupa for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Contract lifecycle management and e-signature	Revenue operations	0%	52 of 65	40%	5	under 10 labels · led by PandaDoc at 25%

Movement

This is the first edition on this tier, so no move can be computed for Coupa yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Coupa across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For Procurement: Sirion, Coupa, SAP Ariba” Mistral Small · CLM · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“built primarily for supply chain and procurement teams to track vendor spend, not for legal teams to negotiate agreements” Gemini 3.5 Flash · CLM · negative prompt · soft negative

“procurement suites with contract modules rather than best-of-breed CLM platforms” Perplexity Sonar · CLM · negative prompt · soft negative

Named alongside

The products named in the same answers as Coupa, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa was named but was not.

ProductSame answerTook the first choice insteadHead to head

Ironclad11 of 111Not in the top three

Conga CLM10 of 110Not in the top three

Icertis9 of 113Not in the top three

Agiloft9 of 111Not in the top three

DocuSign CLM9 of 110Not in the top three

LinkSquares9 of 110Not in the top three

Sirion7 of 112Not in the top three

SAP Ariba7 of 110Not in the top three

Malbek6 of 110Not in the top three

Workday CLM6 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coupa. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 11 answers that named Coupa and are not a share of its labels.

Domains cited

bindlegal.com2

getaccept.com2

haqq.ai2

ironcladapp.com2

oneflow.com2

reddit.com2

sirion.ai2

spendflo.com2

worksuite.com2

aibusinessgeek.com1

Nineteen of the nineteen domain citations in answers naming Coupa came from somebody else's page.

Pages cited

bindlegal.com/resources/best-software/best-clm-tools2

getaccept.com/blog/best-contract-management-software2

haqq.ai/blog/contract-lifecycle-management-software2

ironcladapp.com/journal/contract-management/best-contract-management-tools2

oneflow.com/blog/contract-lifecycle-management-software2

reddit.com/r/procurement/comments/1puhgbt/what_contract_lifecycle_management_software_is2

sirion.ai/library/clm-platform/contract-management-software2

spendflo.com/blog/top-contract-lifecycle-management-software2

Pages are listed as the models cited them.

The company

Coupa.

Website: coupa.com
Headquarters: California, United States
Founded: 2006
Ownership: Public, COUP on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at coupa.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.